Account Manager — Healthcare & Aesthetics

Account Manager — Healthcare & Aesthetics | HyphenHyphen is hiring an Account Manager to own our healthcare and aesthetics portfolio end to end: one clinic brand and three doctor personal brands, from strategy to shoot day to ad results.Role Snapshot- Title: Account Manager — Healthcare & Aesthetics- Company: Hyphen — neuromarketing and research-led strategy agency- Location: Dubai, UAE — on-site, with regular clinic and shoot visits- Reports to: Founder & CEO- Works with: Creative Director, design, production, and paid-ads team- Accounts: Experts Hub Clinic (brand account) + 3 doctor personal-brand accounts- Type: Full-timeThe MissionYou are the single point of ownership for four healthcare accounts. The client should never need to chase anyone at Hyphen, and the team should never wait on the client because no one asked the right question.This is not a coordinator role. You hold the relationship, the calendar, the brief and the results. You translate a doctor's expertise into content patients trust, keep the clinic's brand and the doctors' personal brands distinct but aligned, and make sure every campaign is shot, approved, launched and reported on time.Healthcare is a trust category. Every post, ad and caption either builds credibility or spends it, and you are the last check before anything goes live.Key Responsibilities1. Client relationship & communication- Be the primary contact for Experts Hub Clinic management and each of the three doctors- Run a fixed rhythm: weekly status check-in per account, monthly performance review, quarterly planning session- Respond to client messages within agreed service windows; log every request, decision and approval in one place- Manage expectations proactively: flag risks, delays and scope creep before the client notices them- Handle difficult conversations (missed targets, rejected content, budget pushback) with data and a clear next step2. Account strategy & planning- Own the monthly content and campaign plan for each account, aligned with the clinic's service priorities and each doctor's positioning- Keep the clinic brand and the three personal brands distinct: different voices, audiences and goals, no cannibalisation- Turn business goals (bookings, consultations, service launches, seasonal offers) into clear campaign objectives- Track competitors and category trends in aesthetics and healthcare; bring ideas to the client before they ask3. Campaign creation & briefing- Write tight creative briefs for design, video and copy: objective, audience, message, format, deadline- Shape campaign concepts with the Creative Director, including hooks, angles and offers- Review all content for brand fit, accuracy and healthcare advertising compliance before it reaches the client- Manage approval rounds to agreed limits so timelines hold4. Paid ads oversight- Read Meta (and where relevant TikTok/Snapchat) ad dashboards fluently: spend, CPM, CTR, CPL, cost per booking, frequency, lead quality- Spot underperforming creative or audiences and brief the ads team on fixes- Set up or adjust campaigns directly when needed, within agreed budgets and rules- Link ad results to real outcomes (leads → consultations → bookings), working with the clinic's front desk/CRM5. Production, shoots & talent coordination- Plan and run shoot logistics end to end: shot lists, call sheets, location (clinic or external), timing around doctors' patient schedules- Source and book models and talent; manage consent, release forms and patient-privacy requirements- Coordinate between the clinic, doctors, production crew, models and the Hyphen team so every shoot day runs to plan- Make sure every shoot produces a full content bank, not just one campaign's assets6. Reporting & account health- Deliver a clear monthly report per account: what ran, what worked, what's next, in business terms, not vanity metrics- Maintain account trackers: content calendar, approvals, deliverables, budget use- Watch account health and retention signals; raise upsell opportunities (new services, extra doctors, new channels)7. Internal operations- Keep the internal team unblocked: clear priorities, deadlines and feedback consolidated into one voice- Follow Hyphen's production system and SOPs; suggest improvements where the process slows delivery- Document everything so the account is never dependent on one person's memoryWhat Success Looks Like- First 15 days: Full handover of all four accounts. Meet the clinic team and each doctor. Audit current content, ads and open requests. Take over all client communication.- First 30 days: Own the monthly plan and calendar for every account. Run at least one shoot end to end. Deliver the first monthly reports in your own format.- First 45 days: Clients come to you first, not the founder. Measurable improvement in at least one key ad metric per account. One proactive campaign or upsell idea pitched and approved.How We Measure It (KPIs)- Client retention & satisfaction: accounts renewed; monthly client feedback score- On-time delivery: % of content and campaigns live on the planned date- Ad performance: cost per lead, lead quality, cost per booking vs. target- Responsiveness: client messages answered within the agreed window- Escalations: number of client issues reaching the founder (target: near zero)- Growth: upsells or scope expansions per quarterREQUIREMENTSMust-have- 3+ years as an account manager at an agency, managing several accounts at once- Direct experience with healthcare, aesthetics, beauty or wellness clients, ideally doctors or clinics- Working knowledge of Meta Ads Manager: can read results, diagnose problems and brief fixes; can build a basic campaign- Has run photo/video shoots: logistics, talent booking, call sheets, on-set coordination- Strong written and spoken English; Arabic strongly preferred for client and patient-facing work- Highly organised and fluent in Notion, Canva and Claude; runs accounts in systems, not WhatsApp threads- UAE-based and able to start within 30 daysNice-to-have- Knowledge of UAE healthcare advertising rules (DHA/MOHAP) and patient-consent requirements- Experience building doctor or founder personal brands- TikTok and Snapchat Ads experience- Familiarity with CRM and lead tracking (WhatsApp Business, clinic booking systems)- Has built Notion databases, Canva templates or Claude workflows from scratchTool Stack (required from day one)- Notion: Run every account here: content calendars, campaign boards, approvals, shoot plans, meeting notes and client request logs inside Hyphen's operating system. Keep it current daily.- Canva: Build and edit on-brand assets fast: story and post variations, quick ad resizes, mood boards, shoot references and client-facing presentations, using each account's brand kit.- Claude: Your daily co-pilot: draft briefs, captions and scripts, summarise ad reports, prepare client updates, analyse performance, and turn meeting notes into action lists. You must review and own every output, not paste it.In the interview, candidates will be asked to show real examples of work done in each tool.Who Will Thrive HereYou'll thrive if you…- Take ownership without being asked- Can push back on a doctor with data, politely- Care about bookings, not just likes- Stay calm on a chaotic shoot day- Write clear briefs the first timeThis isn't for you if you…- Wait for instructions before acting- Say yes to every client request- Report reach and call it results- Need a predictable 9-to-5 rhythm- Forward client messages to the team unedited