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Adobe AEM Consultant

PRACYVA · Frankfurt, Hesse, Germany

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Key ResponsibilitiesIndependently manage end-to-end SEO and AEO campaigns for digital assets.Support global SEO-led content strategy and optimize content and page structures for conversions.Partner with developers, writers, designers, and project managers to implement search-led content strategies.Align search strategies with business-unit objectives and broader digital marketing initiatives.Create high-quality, search-optimized content.Conduct technical SEO audits and on-page optimization.Analyze search performance and deliver actionable reports and dashboards.Apply emerging SEO and AI-search trends and contribute to best practices and guidelines.Improve efficiency through tools and process automation.Required Skills and ExperienceProven SEO experience and current knowledge of AI-powered search optimization.Deep content strategy expertise: search-led architecture, themes, keywords, user intent, and buying-journey mapping.Excellent written and verbal communication and cross-functional collaboration skills.High proficiency in Microsoft Excel, PowerPoint, and Word.Hands-on expertise with Google Search Console, Google Ads, and Adobe Analytics.Advanced analytical and problem-solving skills.