Advertising Strategy Manager

🌟 We're Hiring: Advertising Strategy Manager📍 Location: United Arab Emirates (Remote)🕒 Employment Type: Full-Time💼 Experience Level: Mid-Level to Senior🌐 Work Arrangement: Fully RemoteAbout UsWe are a growth-oriented organization committed to building impactful advertising strategies through creativity, data-driven insights, technology, and customer-focused marketing solutions. Our distributed teams collaborate across Marketing, Brand Strategy, Digital Media, Creative Services, Sales, Analytics, Product Management, Customer Experience, Technology, and Executive Leadership to develop advertising initiatives that strengthen brand visibility, accelerate growth, and deliver measurable business outcomes.The RoleWe are seeking an experienced Advertising Strategy Manager to lead advertising strategy development, campaign planning, media optimization, audience insights, and marketing performance initiatives. The ideal candidate will oversee advertising frameworks, integrated campaigns, media strategies, analytics, and cross-functional collaboration while ensuring advertising investments generate strong brand impact, customer engagement, and commercial value.Key ResponsibilitiesDevelop and implement advertising strategies, campaign frameworks, media plans, and marketing roadmaps aligned with organizational objectives.Lead integrated advertising campaigns across digital, social media, search, display, video, traditional media, and emerging advertising channels.Collaborate with Marketing, Brand Strategy, Digital Media, Creative Services, Sales, Analytics, Product Management, Customer Experience, Technology, and Executive Leadership teams to deliver effective advertising solutions.Conduct market research, audience segmentation, consumer insights analysis, competitor analysis, and advertising trend assessments to identify growth opportunities.Develop campaign strategies, messaging frameworks, creative briefs, media approaches, and performance measurement plans.Manage advertising budgets, media investments, agency relationships, campaign execution, and optimization strategies.Partner with creative agencies, media agencies, technology providers, influencers, and marketing partners to deliver high-impact advertising programmes.Develop customer personas, audience targeting strategies, conversion journeys, and engagement models to improve advertising effectiveness.Analyze advertising performance data, attribution models, customer behaviour, and campaign outcomes to improve return on advertising spend (ROAS).Establish advertising governance frameworks, brand standards, campaign approval processes, and performance reporting methodologies.Monitor key performance indicators (KPIs) including campaign reach, engagement, conversion rates, customer acquisition cost (CAC), return on advertising spend (ROAS), brand awareness, media efficiency, audience growth, and revenue contribution.Conduct campaign reviews, advertising effectiveness studies, competitive benchmarking, market evaluations, and continuous improvement initiatives.Ensure compliance with UAE advertising regulations, digital marketing standards, data privacy requirements, brand guidelines, consumer protection regulations, and organizational policies.Manage advertising strategy budgets, marketing technology platforms, media partners, agencies, and strategic advertising initiatives.Drive digital transformation through artificial intelligence (AI)-powered advertising optimization, predictive audience analytics, automated campaign management, personalization engines, marketing automation, and business intelligence solutions.Utilize Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Adobe Analytics, Google Analytics 4, HubSpot, Salesforce Marketing Cloud, Microsoft Dynamics 365 Marketing, Power BI, Tableau, customer data platforms (CDPs), and marketing analytics tools to optimize advertising performance.Prepare executive dashboards, advertising performance reports, campaign analyses, market intelligence reports, media evaluations, budget reviews, and strategic recommendations for senior leadership.Lead, mentor, and develop advertising strategists, campaign managers, media specialists, marketing analysts, and cross-functional teams while fostering a culture of creativity, innovation, accountability, customer focus, and continuous improvement.RequirementsBachelor's degree in Marketing, Advertising, Communications, Business Administration, Digital Marketing, Media Studies, or a related field.Master's degree in Marketing, Business Administration (MBA), Strategic Communications, Digital Marketing, Advertising Management, or a related discipline is highly advantageous.Professional certifications such as Google Ads Certification, Meta Certified Digital Marketing Associate, HubSpot Marketing certifications, Digital Marketing Institute (DMI), Chartered Institute of Marketing (CIM), or equivalent are preferred.Minimum 5 years of experience in advertising strategy, digital marketing, brand strategy, media planning, campaign management, marketing analytics, or related roles.At least 2 years of experience managing advertising campaigns, marketing teams, agency relationships, media programmes, or enterprise advertising initiatives preferred.Strong understanding of advertising strategy, media planning, consumer behaviour, digital marketing, campaign optimization, brand positioning, marketing analytics, and performance measurement.Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Google Analytics 4, Adobe Analytics, HubSpot, Salesforce Marketing Cloud, Microsoft Dynamics 365 Marketing, Power BI, Tableau, CDP platforms, and advertising technology solutions.Familiarity with AI-powered advertising platforms, predictive analytics, automated media buying, personalization technologies, programmatic advertising, marketing automation, and advanced customer intelligence solutions is highly advantageous.Strong leadership, communication, stakeholder management, analytical thinking, creative problem-solving, project management, budgeting, and strategic planning skills.Ability to manage multiple advertising initiatives while balancing brand objectives, customer expectations, budget efficiency, performance targets, timelines, and business priorities.Ability to work effectively in a remote environment with distributed marketing teams, creative agencies, media partners, technology providers, executives, and global stakeholders, with occasional travel for campaign reviews, industry events, partner meetings, and strategic planning sessions as required.What We OfferFully remote work arrangement with flexible collaboration across global marketing, advertising, and brand teams.Competitive compensation package with performance-based incentives.Comprehensive health and wellness benefits.Professional development and advertising strategy leadership growth opportunities.Exposure to AI-powered marketing technologies, advanced advertising platforms, predictive analytics, automation tools, and next-generation customer engagement solutions.Collaborative culture focused on creativity, innovation, measurable impact, accountability, and continuous improvement.Opportunity to shape powerful advertising strategies that connect brands with audiences, drive growth, and create meaningful customer experiences.