AI & Digital Marketing Specialist

About The RoleLand Sterling is looking for an AI & Digital Marketing Specialist who can combine technical development skills with digital marketing expertise to help us automate business processes, improve lead generation and build smarter digital solutions across the business.This is a hands-on role for someone who can code, integrate systems, work with APIs and build/deploy AI applications, while also understanding digital marketing, SEO, CRM and lead-generation strategies.The AI & Digital Marketing Specialist will be responsible for identifying opportunities where AI, automation, data and digital marketing can improve the way Land Sterling generates, manages and converts leads.The role will work closely with Marketing, Recruitment, Business Development and the wider business to develop automated workflows, AI assistants, targeted campaigns, data-driven marketing initiatives and scalable digital assets.The successful candidate should be comfortable moving between technical development and marketing execution and should be able to take an idea from concept through to implementation.ResponsibilitiesAI & Business Process Automation

• Identify repetitive business processes that can be automated using AI, APIs, integrations and workflow automation.
• Design, build and deploy automated workflows for lead routing, follow-ups, reminders, approvals, data entry and reporting.
• Develop systems that automatically distribute enquiries and leads to the relevant department or team member.
• Build automated follow-up sequences for leads and prospects.
• Integrate CRM, marketing, communication and other business systems through APIs and third-party platforms.
• Develop automated reporting and dashboards to provide visibility on leads, campaigns, conversions and business activity.
• Continuously review existing processes and identify opportunities to improve efficiency through automation.
• Test, troubleshoot and maintain automation workflows to ensure they operate reliably.AI Assistants & Applications
• Build, deploy and maintain AI assistants capable of handling inbound enquiries and responding to common questions.
• Develop AI-powered solutions to qualify leads based on predefined criteria.
• Create systems that identify the nature of an enquiry and automatically route prospects to the appropriate Land Sterling department.
• Integrate AI assistants with CRM, WhatsApp, email, websites and other relevant platforms.
• Develop prompts, workflows and logic to improve the accuracy and usefulness of AI responses.
• Monitor AI performance and continuously improve responses, qualification processes and routing.
• Explore new AI technologies and identify practical applications across the business.
• Ensure AI solutions are implemented in a way that supports data security, accuracy and a positive customer experience.WhatsApp & Email Marketing
• Develop and manage WhatsApp and email campaigns for existing and prospective clients.
• Create campaigns focused on lead nurturing, client reactivation, cross-selling and upselling.
• Develop targeted event invitation and follow-up campaigns.
• Segment databases based on client profile, service requirements, location, previous interactions and other relevant data.
• Build automated communication journeys based on client actions and engagement.
• Monitor campaign performance, including delivery, engagement, response and conversion rates.
• Test different messaging, audiences and campaign approaches to improve results.CRM & Data Analysis
• Work with CRM data to identify trends, opportunities and gaps within the existing database.
• Create meaningful audience segments for targeted marketing campaigns.
• Analyse lead sources, enquiry volumes, conversion rates and campaign performance.
• Identify opportunities for client reactivation and cross-selling across Land Sterling's different service lines.
• Maintain data accuracy and support the development of improved CRM processes.
• Develop reports and dashboards that provide actionable insights to Marketing and management.
• Use data to support decisions around marketing activity, lead generation and customer engagement.Website, Landing Pages & SEO
• Develop reusable landing-page templates for Land Sterling's different services, locations and target audiences.
• Create and optimise landing pages around specific search queries and commercial opportunities.
• Work with the Marketing team to ensure website content is structured effectively for both users and search engines.
• Conduct keyword research and analyse search demand to identify new content opportunities.
• Identify opportunities to improve organic search visibility across priority markets.
• Support technical SEO improvements, including page structure, metadata, internal linking and site performance.
• Monitor website performance and use data to identify areas for improvement.SEO & YouTube Research
• Conduct keyword and search-demand research across priority countries and languages.
• Identify topics and search queries with potential to generate relevant traffic and leads.
• Research competitor content, search rankings and digital activity.
• Use search data to recommend new website pages, articles, videos and other content.
• Conduct YouTube keyword and topic research to identify opportunities for video content.
• Analyse video search demand and competitor performance to help shape Land Sterling's YouTube strategy.
• Provide the Marketing team with data-driven recommendations for future content.Paid Advertising – Future PhaseAs the digital marketing function develops, the role will also be responsible for supporting the implementation and management of paid advertising campaigns, including:
• Setting up Google Ads and Meta advertising campaigns.
• Developing audiences and targeting strategies.
• Creating and testing different ad campaigns and creatives.
• Managing budgets and monitoring campaign performance.
• Optimising campaigns based on leads, conversions and return on investment.
• Building and testing landing pages connected to paid campaigns.
• Using CRM and campaign data to improve targeting and lead quality.Requirements
• Bachelor's degree or higher in a technical discipline, such as Computer Science, Software Engineering, Information Technology, Data Science or a related field.
• Proven hands-on experience coding and deploying AI applications.
• Practical experience working with APIs, system integrations and data analysis.
• Proven experience implementing marketing automation workflows.
• Previous professional experience in digital marketing.
• Strong understanding of AI technologies, automation and their practical business applications.
• Experience working with CRM systems and marketing platforms.
• Strong analytical and problem-solving skills.
• Ability to work across both technical and marketing functions.Experience with some or all of the following would be highly beneficial:
• Python, JavaScript or other relevant programming languages.
• REST APIs and webhooks.
• CRM integrations.
• AI/LLM APIs and AI application development.
• Workflow automation platforms.
• Databases and data manipulation.
• Web technologies such as HTML, CSS and JavaScript.
• Analytics and reporting platforms.
• Google Search Console and Google Analytics.
• Google Ads and Meta Ads.
• WhatsApp Business/API integrations.
• SEO and keyword research tools.