AI Creative Content Lead

About Gloria JeansGloria Jeans is one of the largest vertically integrated fast fashion retailers in Russia and the CIS, with a strong heritage in denim and accessible fashion for families and young consumers. The company operates 600+ stores across Russia, Kazakhstan and Belarus, supported by a significant e-commerce presence.Headquartered in Dubai, GJ is entering a new phase of international expansion across the GCC and global markets. As digital commerce becomes a primary growth engine, creative content is a strategic differentiator — and this role sits at the heart of that ambitioRole PurposeThe AI Creative Content Lead is a pioneering role at Gloria Jeans, responsible for producing high-quality, scalable, and on-brand visual content — including imagery, video, and motion assets — for brand.com and paid marketing campaigns, leveraging AI-native creative tools.This role exists at the intersection of creative direction, AI tooling mastery, and e-commerce performance. It is not a traditional creative role: it requires a content producer who can harness generative AI, prompt engineering, and emerging visual tools to produce output at a speed and scale that traditional studios cannot match — while maintaining Gloria Jeans' brand standards and commercial objectKey Responsibilities1. AI-Powered Content ProductionProduce product imagery, lifestyle visuals, and editorial content using generative AI tools (e.g. Midjourney, Firefly, DALL-E, Stable Diffusion, Runway, Kling, Pika, and emerging equivalents)Create and refine prompt libraries and workflows for consistent, brand-aligned outputRetouch, enhance, and adapt AI-generated assets using Photoshop, Lightroom, or equivalent toolsGenerate background replacement, model substitution, and scene composition for PDP imagery at scaleProduce GJ-branded visual templates for seasonal campaigns, promotions, and category launches.2.Video & Motion ContentCreate short-form video content for the website, mobile app, and paid social channels (Instagram, VK, TikTok)Use AI video generation and editing tools to produce campaign video at reduced cost and timeProduce product videos, unboxing formats, and lookbook motion contentEdit, caption, and subtitle video assets for multi-platform useCollaborate with Performance Marketing on creative variations for A/B testing3. E-commerce Content OptimizationEnsure all content meets e-commerce performance requirements: optimal file size, resolution, format, and load speedProduce A/B variant imagery for conversion rate testing on PDP pagesAlign visual output with the online merchandising calendar (drops, promotions, seasonal rotations)Support new category launches (Home, Beauty) with dedicated content workflowsMaintain a content asset library, organized by campaign, season, and category4. Brand Consistency & Quality ControlAct as the visual quality gatekeeper for all AI-generated content before publicationDevelop and maintain GJ's AI creative style guide — defining what on-brand AI output looks likeEnsure consistency of color palette, model aesthetics, scene direction, and brand tone across all outputCollaborate with the SVP Brand & Creative to align AI content with overall brand directionFlag and correct AI artifacts, anatomical errors, or off-brand outputs before delivery.5. Pipeline & Workflow InnovationDesign and own a scalable AI content production pipeline from briefing to deliveryEstablish briefing templates, output standards, and delivery SLAs for content requestsEvaluate and onboard new AI creative tools on an ongoing basis, recommending adoption where ROI is clearTrain and upskill wider marketing and e-commerce team members on AI content toolsTrack and report on content output volume, turnaround time, and cost efficiency vs. traditional production6. Cross-Functional CollaborationWork with Performance Marketing to supply creative variations for paid campaigns (VK Ads, Meta, programmatic)Partner with the Merchandising team to prioritize content production by category, season, and campaignSupport CRM and lifecycle marketing with email, push, and in-app visual assetsCollaborate with Digital Product on UX imagery standards and content integration into the websiteWork with external photographers and stylists where hybrid (AI + human) production is requiredExperience3–8 years in digital creative, content production, or visual design — ideally in fashion, retail, or e-commerceDemonstrable hands-on experience with AI image and video generation tools (portfolio required)Background in e-commerce content production, campaign creative, or digital studio workExperience working in fast-paced, high-volume content environmentsTechnical skillsProficiency with generative AI tools: Midjourney, Adobe Firefly, Stable Diffusion, DALL-E, or equivalentsAI video tools: Runway ML, Kling, Pika, Sora (or equivalents)Adobe Creative Suite (Photoshop mandatory; Premiere, After Effects a strong plus)Understanding of e-commerce content requirements: file formats, compression, aspect ratios, platform specsPrompt engineering fluency — ability to write and iterate effective creative promptsFamiliarity with DAM (Digital Asset Management) systems💎 What we offer:International exposure with multicultural teams and projects across the Middle East.Career growth in a dynamic fashion retail environment.Comprehensive benefits package.