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AI Creative Director – Performance Creative

DMCG Global · New York, NY

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AI Video Editor / AI Creative Director – Performance Creative📍 US – New York / California / up to $100,000 USDI’m looking for a highly hands-on AI Creative Director to join a fast-growing creative business producing high-volume, performance-led content for online and consumer brands.Please read carefullyThis isn’t a traditional Creative Director role - you’ll be hands-on making the work yourself – combining generative AI, prompt engineering, AI-first creative workflows and Adobe Creative Suite to rapidly turn ideas into high-performing social creative.The focus is on creating hooks, thumb-stopping imagery and video, and performance ads designed to drive clicks, engagement and conversion.Current experience is a must.AI ToolkitGenuinely hands-on with generative AI, with strong prompt engineering skills and experience combining multiple tools into effective creative workflows.Your toolkit is likely to include several of:Midjourney, Magnifiq, Flux, Stable Diffusion, ComfyUI, Runway, Kling, Seedance, Veo, Higgsfield and Adobe Firefly, or similar emerging image and video generation platforms.You don't need to know every platform, but you should understand how to select and combine the right tools to move quickly from idea → generation → iteration → finished creative.What you'll be doingCreating high-volume AI-generated performance creative for paid social and digital channelsUsing generative AI tools to rapidly develop imagery, video, concepts and creative variationsWriting and refining sophisticated prompts to achieve consistent, high-quality outputsBuilding efficient AI-first creative workflowsDeveloping strong visual hooks and scroll-stopping concepts for social platforms including Meta, Instagram and TikTokTaking AI-generated assets into Photoshop, Premiere Pro and After Effects to edit, composite, animate and finishCreating multiple iterations and variations for creative testingWorking alongside performance teams to understand what's driving CTR, CPA, ROAS and conversionUsing performance data to iterate and improve creativeConstantly testing new AI models, tools and production techniquesWhat I'm looking forStrong hands-on experience with AI image and video generationExcellent prompt engineering skillsExperience developing repeatable AI creative workflowsStrong Adobe Creative Suite skills, particularly Photoshop, Premiere Pro and/or After EffectsA strong understanding of performance marketing and performance creativeExperience creating social advertising designed to generate measurable resultsA strong instinct for hooks, composition, pacing and thumb-stopping creativeThe ability to generate and execute ideas extremely quicklyA portfolio demonstrating high-quality AI, social, digital or performance creativeThis role will suit someone who is as comfortable prompting and experimenting inside the latest AI platforms as they are finishing and refining the work in Adobe Creative Suite.US-based – New York or California both work well for the role.MUST be based in the United StatesUp to $100,000 USD