AI Search Optimisation (AEO) Lead

Applied AEO Lead – Generative Search & AI DiscoveryOur client is creating a new, high-accountability role to build and prove Answer Engine Optimisation (AEO) as a real inbound growth channel. This role will design and implement an AEO strategy that materially increases qualified inbound enquiries generated via AI answer engines.What You’ll DoDesign an end-to-end AEO strategy aligned to how modern LLMs ingest, interpret, and surface answersDiagnose why strong SEO visibility isn’t translating into AI recommendations — and fix itAudit and implement hands-on technical changes across:Structured data & schemaEntity optimisation & knowledge graphsMachine-readable FAQs and credibility signalsDefine AEO-specific metrics and attribution modelsProve impact through measurable AI-originated inbound leadsThis is hands-on, technical work — not slide decks or content calendars.Who This Is For5–10 years’ experience in technical SEO, search architecture, applied AI, data engineering, or similarDeep understanding of how AI models source, weight, and recommend informationStrong technical literacy (schemas, entities, APIs, machine-readable content)Commercial, outcome-driven mindsetComfortable operating under pressure with clear performance expectations