Analytics Consultant

Role Overview We are seeking an Analytics Consultant with expertise in Digital Analytics, Customer Journey Analysis, Conversion Optimization, and Experience Analytics. The ideal candidate will work closely with business stakeholders, product teams, marketing teams, and developers to transform digital behavioral data into actionable business recommendations that improve customer experience, engagement, and conversion outcomes.Key ResponsibilitiesDigital Analytics and Insights Analyze customer journeys, funnels, conversion paths, and behavioral patterns across web and digital platforms.Generate actionable insights using Adobe Analytics, ContentSquare, GA4, Mixpanel, Amplitude, or similar analytics platforms.Identify friction points, drop-offs, and optimization opportunities across customer journeys.Measure and evaluate website performance, campaign effectiveness, content engagement, and conversion metrics.Customer experience and optimisationConduct behavioral diagnostics and user journey analysis to improve customer experience and business outcomes.Recommend conversion optimization strategies based on data-driven insights.Partner with Product, UX, Marketing, and Business teams to prioritize optimization opportunities.Support experimentation initiatives, A/B testing analysis, and performance measurement.Data Analysis and Reporting Perform advanced data analysis using SQL and analytics platforms.Build dashboards and self-service reporting solutions using Tableau, Power BI, or similar BI tools.Define KPIs, measurement frameworks, and reporting standards.Deliver stakeholder-ready presentations and insight-driven recommendations.Tracking Governance and Data QualityValidate analytics implementation and ensure tracking accuracy across digital platforms.Conduct tracking audits and identify data quality issues.Work closely with development teams to resolve tracking gaps and measurement inconsistencies.Support implementation governance and analytics best practices.Stakeholder Management and Consulting Act as a trusted analytics advisor for business, product, and marketing stakeholders.Gather business requirements and translate them into analytical solutions.Present findings, recommendations, and strategic insights to leadership teams.Drive data-informed decision-making across the organization.Required Skills Adobe AnalyticsGoogle Analytics 4 (GA4)ContentSquareMixpanelAmplitudeCustomer Journey Analytics PlatformsData and Technical SkillsAdvanced SQL (Redshift, Snowflake, BigQuery, or similar)Funnel AnalysisCustomer Journey AnalysisBehavioral SegmentationConversion Rate OptimizationA/B Testing & Experimentation AnalysisStatistical Analysis & Hypothesis TestingVisualisation and Reporting TableauPower BIKPI Framework DesignDashboard DevelopmentExecutive ReportingQualificationsExperience working in Digital Analytics Consulting or Customer Experience Analytics.Exposure to pharmaceutical, healthcare, retail, e-commerce, or digital-first businesses.Knowledge of digital measurement frameworks and analytics governance.Experience working with developers on tracking validation and analytics implementation.Familiarity with AI-assisted analytics and advanced analytical workflows.Bachelor's Degree in Engineering, Computer Science, Analytics, Statistics, Mathematics, or related field.MBA / PGDM in Analytics, Business Analytics, or Operations preferred.