App Performance Marketing Specialist

Company Description PURELY is a mobile car wash service focused on delivering a pure, high-quality wash experience at competitive prices. The company serves customers across Riyadh, Jeddah, and Al-Kharj, providing convenient on-demand car care. PURELY emphasizes reliability, customer satisfaction, and consistent service standards. Team members contribute to a growing brand that values professionalism, efficiency, and a strong customer-centric mindset.Role Description The App Performance Marketing Specialist is a full-time, on-site role based in Riyadh. This role is responsible for planning, executing, and optimizing app user acquisition and engagement campaigns across digital channels. Day-to-day activities include analyzing app performance metrics, conducting A/B tests on creatives and audiences, and refining marketing strategies to drive installs, activations, and retention. The specialist collaborates with product, operations, and customer service teams to align campaigns with business goals and improve the user journey. The role also involves monitoring market trends, preparing performance reports, and recommending data-driven improvements to campaigns and in-app experiences.Key ResponsibilitiesPlan, launch, and optimize app campaigns across Google Ads, Meta, Snapchat, and TikTok.Allocate budgets based on campaign performance, service availability, and geographic priorities.Drive orders and subscription purchases while improving customer acquisition cost and return on ad spend.Develop retargeting and reactivation campaigns to convert users and bring previous customers back.Analyze the user journey from installation and registration through checkout and completed orders.Work with the technical team to ensure accurate event tracking and attribution using tools such as Adjust and Mixpanel.Create clear briefs for content and design teams, and test creatives, offers, audiences, and messaging.Coordinate with operations to align campaigns with service coverage and capacity.Deliver regular performance reports with actionable insights and clear optimization priorities.RequirementsProven experience managing paid campaigns for Android and iOS apps and driving in-app purchases.Strong hands-on experience with Google Ads and Meta Ads, plus experience with other advertising platforms.Experience with mobile measurement and attribution tools such as Adjust or AppsFlyer.A solid understanding of iOS privacy and measurement requirements, event tracking, and deep linking.Strong analytical, budget management, and A/B testing skills.Familiarity with the Saudi market; experience with service-based or e-commerce apps is preferred.Ability to demonstrate previous campaign results, including budgets, customer acquisition costs, and returns.