Area Sales Manager

Our client, a leading global FMCG (Food) company, is looking to appoint à Field Area Manager based in Riyadh / Jeddah, Saudi Arabia. The incumbent will lead the field sales team across the assigned region, driving sales growth, Modern Trade execution, customer relationships, route-to-market effectiveness, merchandisings standard, and in-store execution. The role will be responsible for achieving regional sales targets while developing a high-performing team and ensuring strong execution of commercial plans, promotions, seasonal campaigns, and brand guidelines across key retail outletsField Area Manager – Saudi ArabiaArabic Speakers ONLY | 2 PositionsLocation : Riyadh / Jeddah, Saudi ArabiaSalary : AED 18,000–20,000 + CommissionReporting to : Head of SalesEmployment: Full-time | On-site | Field-basedAbout the RoleOur client, a leading global FMCG/Food company, is looking for 2 Field Area Managers to lead field sales operations across Riyadh and Jeddah. The role will drive regional sales growth, Modern Trade execution, customer relationships, merchandising, Route-to-Market effectiveness, and in-store execution.Key ResponsibilitiesOwn and deliver regional sales targets and KPIs.Lead, coach, and develop the field sales team.Manage Modern Trade / Key Account relationships and outlet coverage.Drive in-store execution, including availability, visibility, planograms, and merchandising.Develop and optimize call plans and Route-to-Market strategies.Execute promotions, seasonal campaigns, and commercial initiatives.Monitor market trends, competitor activity, and customer feedback.Provide regular sales performance and market reports to management.Identify opportunities to improve sales productivity, service levels, and execution.Candidate Requirements5+ years of sales experience, including team leadership.Strong experience in FMCG / Food / Beverage / Confectionery / Consumer Goods.Proven Modern Trade, Key Account, field sales, and merchandising experience.Experience achieving sales targets across multiple outlets.Saudi Arabia market experience is highly desirable.Experience with an MNC or established FMCG distributor preferred.Strong leadership, coaching, negotiation, and commercial skills.Bachelor's degree in Business, Sales, Marketing, or related field.Fluent Arabic and English – mandatory.Strong Excel, PowerPoint, and reporting skills.Willingness to travel extensively within the assigned region.