Area Sales Manager

We are looking for a dynamic and result-oriented Area Sales Manager to drive sales growth and strengthen market presence within the assigned territory. The candidate will be responsible for achieving sales targets, managing dealers and distributors, developing new business opportunities, leading the sales team, and ensuring effective execution of company sales and marketing strategies.The ideal candidate should have strong experience in paints or related industries, excellent market knowledge, and proven expertise in dealer/distributor management and team leadership.KEY RESPONSIBILITIES1. Sales & Territory ManagementDevelop and execute area sales plans to achieve monthly, quarterly, and annual sales targets.Drive primary and secondary sales within the assigned territory.Identify new market opportunities and expand the company's dealer and retailer network.Monitor territory-wise sales performance and take corrective actions to achieve targets.Prepare sales forecasts and ensure effective territory coverage.2. Dealer & Distributor ManagementDevelop and maintain strong relationships with dealers, distributors, retailers, contractors, painters, and other channel partners.Appoint and develop new dealers and distributors based on market potential.Monitor distributor stock, sales movement, outstanding payments, and market coverage.Ensure effective implementation of company schemes, pricing, promotions, and trade offers.Resolve channel partner issues and maintain long-term business relationships.3. Team Management & LeadershipLead, supervise, and motivate the sales team to achieve individual and territory targets.Conduct regular field visits and joint customer calls with team members.Monitor team performance, productivity, market coverage, and sales activities.Provide coaching and guidance to Sales Officers and Sales Executives.Conduct regular performance reviews and identify areas for improvement.4. Market Development & Brand PromotionDevelop strategies to increase brand visibility and market share in the assigned territory.Coordinate and participate in dealer meets, painter meets, contractor meets, product demonstrations, exhibitions, and promotional activities.Work closely with the marketing team to execute ATL, BTL, and trade marketing initiatives.Monitor competitor products, pricing, schemes, promotions, and market activities.Provide market feedback and recommend strategies to strengthen the company's competitive position.5. Customer & Relationship ManagementBuild strong relationships with key customers and channel partners.Handle customer complaints and coordinate with relevant departments for timely resolution.Develop relationships with contractors, builders, architects, painters, and project stakeholders.Ensure excellent customer service and strengthen customer retention.6. Reporting & Sales AnalysisPrepare daily, weekly, and monthly sales reports.Monitor sales performance against targets and KPIs.Maintain accurate customer and sales information through CRM/SFA systems.Analyze market trends, sales data, competitor activities, and territory performance.Submit regular market intelligence and sales forecasts to management.REQUIRED QUALIFICATIONSBachelor's degree in Business Administration, Marketing, Management, or a related field.MBA in Marketing/Sales will be an added advantage.Minimum 5–7 years of sales experience, preferably in the paints, coatings, hardware, construction, or building materials industry.Prior experience in dealer/distributor management and sales team handling is preferred.Proven track record of achieving sales targets.REQUIRED SKILLSTerritory & Sales ManagementDealer & Distributor ManagementBusiness DevelopmentChannel SalesTeam Leadership & People ManagementMarket DevelopmentTrade MarketingNegotiation & Relationship ManagementSales Forecasting & ReportingCRM/SFAMS Office – Word, Excel & PowerPointCommunication & Presentation SkillsMarket & Competitor AnalysisProblem-Solving & Decision-MakingPREFERRED CANDIDATE PROFILEStrong knowledge of the paints and coatings market.Excellent dealer, distributor, contractor, and retailer relationships.Strong leadership and negotiation capabilities.Target-oriented, proactive, and self-motivated.Strong analytical and business development skills.Willingness to travel extensively within the assigned territory.Ability to manage multiple activities and deliver results within deadlines.KEY PERFORMANCE INDICATORS (KPIs)Achievement of sales targetsPrimary & secondary sales growthNew dealer/distributor acquisitionMarket coverage and territory expansionDealer/distributor performanceSales team productivityCustomer retentionCollection and outstanding managementMarket share and brand visibilityJob Function: Sales | Business Development | Channel Sales | Territory Management | Dealer Development | Team Management