Area Sales Manager

Company Description Vibhog Foods, a flagship brand of MDLN Limited, specializes in premium-quality rice that emphasizes purity, consistency, and trust. MDLN Limited is a well-established rice manufacturing and processing company with decades of experience in milling, sourcing, and distribution across India. Under the Vibhog brand, the company offers carefully sourced and hygienically processed varieties such as Sona Masoori and Basmati rice, known for their superior taste and aroma. Supported by modern processing facilities and a strong supply chain, Vibhog serves households, retailers, distributors, and food businesses while maintaining high standards of quality and food safety. The brand follows a farm-to-family philosophy, focusing on customer-centric service and reliable delivery of wholesome products.Role Description This is a full-time, on-site Area Sales Manager role based in Agra. The Area Sales Manager will oversee sales operations within the assigned territory, including developing and executing sales plans, achieving revenue and volume targets, and expanding the dealer and distributor network. The role involves visiting and managing key retail, wholesale, and distribution partners, monitoring market trends and competitor activities, and providing regular sales forecasts and performance reports. The Area Sales Manager will collaborate closely with marketing, supply chain, and finance teams to ensure product availability, promotional execution, and timely collections. The position also includes training and supporting field sales staff, maintaining strong customer relationships, and ensuring adherence to company policies and quality standards.Qualifications Proven experience in area or regional sales management, preferably in FMCG or food products.Strong skills in territory management, distributor and dealer network development, and key account handling.Ability to analyze sales data, prepare forecasts, and develop targeted sales strategies.Effective communication, negotiation, and relationship-building skills with diverse stakeholders.Knowledge of local Agra market dynamics and surrounding regions is highly beneficial.Comfort with field work, frequent market visits, and on-site partner engagement.Basic proficiency in MS Office and digital tools for reporting and sales tracking.Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent qualification is an advantage.Ability to work independently, meet deadlines, and uphold ethical and customer-centric practices.