Area Sales Manager

Company Description NITCO LIMITED is a leading surfaces brand with over 70 years of experience in tiles, marble, and mosaic, combining nature-inspired design with advanced technology. The company has a strong presence across India and in more than 55 countries, supported by an extensive network of dealers, experience centers, and franchise stores. Trusted by architects, builders, and clients, NITCO has contributed to shaping iconic buildings and communities. Backed by Authum Investment, NITCO is focused on scalable growth, operational excellence, and expansion. Sustainability is central to its mission, with eco-friendly manufacturing and innovative recycling practices embedded in every creation.Key Purpose of the Job:To achieve targeted top-line and bottom line objectives, through proper sales planning, market promotion and secondary sales activities in the area. Ensure productive call as per HO norms.Key Result Areas Sales :1. To achieve targeted Sales as per the AOP / Regional Target2. SKU wise sales planning and execution3. Visit to Dealers as per PJP4. Market mapping to increase counter share5. Ensuring complete adherence of the field sales processes including PJP/DSR/MIS etc.6. To achieve profitability in terms of NR2 / Contribution Margin7. Sale more of value added productsNetwork:1. Does proper mapping of network of dealers, sub-dealers2. To Improve Distribution Network3. Identify new Dealers / Distributor, Appoint New Dealers, Handholding of New Dealers for first 6 months4. Increases width and depth of distribution by increasing reach and adding more dealers / distributors to our network 5. Map high end dealers and retail counters to enhance sales6. Market mapping for New Towns and existing townsCommercial:1. To ensure effective management of working capital2. Ensures 30 days cycle and payments of dealers.3. Collection of Balance confirmation Keeps control over the Credit Period by keeping track of the Ageing Analysis 4. Keeps cheque bouncing cases under control5. Ensure collection of over dues6. Collection of ‘C’ Forms7. Balance confirmation for all parties monthly basis8. Issues credit notes and other dealer payouts by 15th of every monthProcess:1. To ensure proper adherence of Sales Processes2. Submit Personal Journey Plan (PJP)3. Submit Daily Sales Report (DSR)4. Submit MIS with Competitor information5. MIS related to Sales Force.com (where the system is up & running, at other locations manual report)Product Visibility:1. Gets maximum visibility for the Brand by ensuring proper sampling at all dealer and sub-dealer outlets through To ensure effective merchandising, branding and product awareness at each Dealer Counter2. Ensure Visibility of the product at prime locations in the dealer counter.3. Adequate and appropriate display with high Brand Visibility.4. Ensure Training of Dealer Sales Man on product attribute / pricing.