Area Sales Manager

Company Description Royaltech Locks & Hardware, founded in 1988, is one of India’s most trusted brands in locks and hardware, providing safety and reliability to homes, offices, and institutions for over 35 years. The company offers a wide range of products, including door locks, padlocks, furniture locks, and digital locks, all manufactured under strict quality standards and backed by warranties. With a strong pan-India distribution and dealer network, Royaltech supports channel partners through marketing, training, and growth programs. Guided by a vision to be India’s most reliable lock brand, Royaltech focuses on affordable, premium security solutions and a sustainable partner ecosystem driven by trust and innovation.Role Description The Area Sales Manager is a full-time, on-site role based in Guwahati, responsible for driving sales growth and market presence for Royaltech Locks & Hardware in the assigned territory. The role involves managing and expanding the distributor and dealer network, achieving sales targets, and implementing channel partner programs. Day-to-day activities include visiting market and trade partners, conducting product presentations, coordinating promotions, and monitoring competitor activity. The Area Sales Manager will also handle territory planning, sales forecasting, reporting, and ensure timely collections and adherence to company policies. Collaboration with the marketing and customer support teams to deliver training, resolve partner queries, and strengthen long-term relationships is a key part of this position.Qualifications Candidates should possess strong sales and business development skills, including territory management, channel development, and target achievement.Candidates should possess relationship management and negotiation skills, with the ability to build trust with distributors, dealers, and key trade partners.Candidates should possess communication and presentation skills, with the ability to clearly explain product features, value propositions, and commercial terms.Candidates should possess analytical and planning skills, including the ability to interpret sales data, forecast demand, and prepare structured reports.Candidates should possess knowledge of the hardware, building materials, or related FMCG/consumer durables industry; experience in locks and hardware is an advantage.Candidates should possess proficiency in basic computer applications (MS Office, email, CRM tools) and be comfortable working with digital sales and reporting systems.Relevant educational background in Business, Marketing, or a related field; a bachelor’s degree is preferred.Ability to work on-site in Guwahati, travel extensively within the assigned territory, and hold a valid driving license is beneficial.