Area Sales Manager

ABOUT BRANDBRIDGEBrandBridge Networks Private Limited is a tech-enabled brand-to-market execution platform focused on scaling new-age FMCG brands across premium Stand-Alone Modern Trade (SMT) outlets in major Indian cities. For more about us, refer to this website link: www.brandbridge.netROLE PURPOSEOwn city-level sales execution, store coverage, and sell-through performance. The ASM is the highest-authority field role in each city and directly determines brand confidence, repeat orders, and the pace of geographic expansion.KEY RESPONSIBILITIESOwn city GMV target and sell-through performance across ~450 outletsRun daily sales beats through Sales Executive team (~30 SEs)Drive replenishment orders – reorder cadence, velocity tracking, stock correctionEnforce assortment discipline – outlet segmentation drives what goes whereExecute brand activations as per Brand Activation Calendar and agreementsOwn ongoing in-store marketing activities – sampling, displays, promotionsCoordinate merchandising and activation execution within the cityTrack and report sell-through velocity, reorder rates, and activation lift at store levelManage ~30 Sales Executives – hiring, daily task allocation, performance trackingDesign and execute beat plans and coverage norms for the cityCoordinate with BD Manager on store readiness and activation handoffEscalate non-compliant stores or underperforming SKUs