Area Sales Manager

Company Description Ginni Tea Industries Limited is one of North India’s leading tea companies, established in 2011 and recognized as a symbol of growth and progress. The name “Ginni,” meaning “gold,” reflects the company’s commitment to delivering a “golden cup of tea” in every blend. Ginni Tea offers a diverse range of products, including Darjeeling Tea, CTC Tea, and Green Tea, to meet the preferences of a wide customer base. The company is focused on catering to the growing segment of health-conscious consumers through quality and innovation in its tea offerings.Role Description The Area Sales Manager is a full-time, on-site role based in the Mohali district. This role is responsible for driving sales growth, managing distributors and retailers, and ensuring effective coverage and visibility of Ginni Tea products within the assigned territory. Day-to-day responsibilities include planning and executing sales strategies, monitoring sales performance, managing relationships with trade partners, and conducting market visits to understand consumer and competitor activities. The Area Sales Manager will also oversee field sales teams, support promotional activities, ensure timely reporting, and collaborate closely with internal teams to achieve volume and profitability targets.Qualifications Strong sales and business development skills, including territory management and channel management experience.Ability to build and maintain relationships with distributors, retailers, and key trade partners.Proficiency in planning, forecasting, and analyzing sales data to drive performance.Good communication, negotiation, and presentation skills.Experience in FMCG or beverage/tea industry preferred.Comfort with on-site field work, frequent market visits, and travel within the territory.Ability to lead, motivate, and guide a small field sales team toward defined targets.Bachelor’s degree in Business, Marketing, or a related field; relevant experience may be considered in lieu of formal education.Basic computer skills for reporting, documentation, and use of sales tools.High level of integrity, customer focus, and a results-oriented mindset.