Area Sales Manager - FMCG Products

Pay: Starts at ₹6.0 LPAJob description:We are looking for a dynamic, result-oriented, and experienced Area Sales Manager to drive sales growth, strengthen distribution, and expand market presence across the assigned territory. The ideal candidate should have strong experience in FMCG sales, Super Stockiest/distributor engagement, general trade, retail execution, team handling, market expansion, and achieving sales targets. The candidate will be responsible for developing this assigned territory, building strong relationships with distributors and retailers, and ensuring consistent business growth.Key Responsibilities1. Sales & Business DevelopmentAchieve monthly, quarterly, and annual sales targets for assigned territory.Develop and execute effective sales strategies to maximize revenue and market penetration.Identify new business opportunities and expand the customer base.Drive primary and secondary sales across the assigned area.Monitor market trends, competitor activities, pricing, and promotional strategies.2. Distributor & Channel ManagementAppoint, manage, and develop distributors as per business requirements.Maintain strong relationships with distributors, wholesalers, retailers, and key customers.Ensure proper stock availability and effective product distribution.Monitor distributor performance, inventory levels, outstanding payments, and order cycles.Improve distribution width and depth within assigned territory.3. Market & Retail ExecutionConduct regular market visits to understand customer requirements and market potential.Ensure effective product visibility, merchandising, and proper shelf placement.Expand outlet coverage and improve numeric distribution.Ensure implementation of company schemes, promotions, and trade offers.Track competitor products, pricing, schemes, and market activities.4. Team ManagementLead, guide, and motivate the sales team to achieve assigned targets.Set clear objectives and monitor individual team performance.Conduct regular field visits with team members and provide coaching.Ensure discipline, productivity, and effective utilisation of sales resources.5. Sales Planning & ReportingPrepare territory-wise sales plans and forecasts.Analyse sales performance against targets and take corrective actions.Prepare daily, weekly, and monthly sales reports.Maintain accurate market, distributor, outlet, and competitor data.Provide regular updates and insights to the reporting manager6. Customer Relationship ManagementBuild and maintain strong relationships with key retailers, distributors, and business partners.Address customer concerns and resolve market-related issues promptly.Ensure high levels of customer satisfaction and long-term business relationshipsKey Performance Area (KPI)Achievement of sales targetsPrimary & Secondary sales growthTerritory revenue growthDistributor ProductivityNumeric and Weighted distributionNew customer/distributor acquisitionProductive outletsMarket share improvementStock availability and inventory managementTeam productivityCollection and outstanding managementCandidate ProfileThe ideal candidate should possess5-8 years of relevant FMCG sales experienceStrong knowledge of General Trade, Distributor Management, Retail sales and market managementProven track record of achieving sales targetsStrong communication, negotiation, and interpersonal skillsGood leadership and team management abilitiesStrong analytical and problem-solving skillsAbility to work independently and handle sales pressureWillingness to travel extensively within the assigned territory.Good Knowledge of local markets and customer networksExperience with MS Excel and sales reporting tools preferredEducationA graduate degree in any discipline is preferredAn MBA in Sales & Marketing / Business Management will be an added advantageWhat We OfferCompetitive salary packagePerformance-based incentivesGrowth and career development opportunitiesThe chance to work with a growing FMCG organisationExposure to a fast-paced sales and distribution environmentInterested candidate can share their updated CV at Amrit@aafoodfactory.comOr WhatsApp at +91-7743001463

Benefits

Cell phone reimbursementWork Location:Zirakpur, Punjab