Area Sales Manager - Projects (Bath fittings / Lighting)

Position: Area Sales Manager – ProjectsLocation: Dubai, UAEReports To: Regional Sales Head / Business HeadCompany Profile: A prominent Indian conglomerate, operating in the bathroom and lighting industry, with a global presence through manufacturing facilities, subsidiaries, and distribution networks across various countries. The company is one of the leading manufacturers of premium bathroom fittings, sanitary ware, faucets, showers, wellness products, and lighting solutions.About the Role: As a Project Frontline representative, you will be instrumental in driving the brand's growth within designated channels and geographies. Your role will involve on-ground implementation of strategies, enhancing revenue performance across the company's Bathroom & Lighting product range, expanding project dealer networks, and creating substantial demand through effective product promotion and customer engagement.You will be the face of the brand, working closely with Architects, Builders, dealers, and contractors to ensure product visibility and market penetration while providing critical training and support by educating stakeholders about the company's products, USPs, and benefits.Key ResponsibilitiesEstablish the brand as a leading player in the value & Premium segment by enhancing visibility and market presence.Educate key decision-makers about the product range, USPs, and benefits.Achieve revenue targets across faucets, sanitaryware, cisterns, shower enclosures, Wellness and H.W.S. (Home Water Solutions) sales.Drive project dealer network growth, ensuring a minimum of 85% of the dealer universe expands.Collaborate with Regional Distributor and Area Dealers (ADs) to target and penetrate gap towns, establishing the brand as an independent identity.Organize and conduct Architect, Contractor, Builder and Developer meetings to enhance product knowledge and foster relationships.Complete the assigned number of visits per month to targeted areas/locations.Maintain brand hygiene and ensure compliance with company pricing and promotional guidelines.Invite Architects and designers to the company's experience centre to promote the brand through presentations explaining the benefits and features of the Bathroom & Lighting concept.Initiate and support Marcom activities and promotional events to enhance brand awareness.Monitor and report on market trends, customer feedback, and competitive activities to adjust strategies as needed.Collaborate with internal teams to address product-related issues and ensure customer satisfaction.Implement promotional activities and local events to increase product visibility and market penetration.Experience & CapabilityExperience in Business Development/Project SalesExperience of doing market development and growthExpertise in creating brand presence & visibilityExperience of / exposure to concept selling rather than product sellingAbility to identify leads and cues from the areas of scope and within the territory.Ability to establish & maintain a wide network of resources.Strong and effective follow-up abilityAbility to attain market understanding.Knowledge of competitor and market mappingExperience in coordinating at various levels and leading to effective results.Proven experience working with distribution networks and establishing brand presenceStrong product knowledge and ability to communicate value propositions effectivelyProven ability to drive revenue growthExpertise in expanding and managing dealer networks.Ability to gather and analyse market and competitor data to inform strategies.Strong experience in executing product training and market development initiatives.Competency in organizing and leading meetings with Architects, project customers & dealers.Ability to create demand and build relationships within specified channelsQualifications and ExperienceEducation: Graduate in any field; additional qualifications in sales or marketing are a plusExperience: 6-10 years of experience in the building materials industry, with a focus on project sales and network expansionSkills: Excellent communication and presentation skills; Strong relationship-building and networking abilities; Proficient in conducting effective product training and workshops