ASO
Mobligate · Lahore, Punjab, Pakistan
Tailor my CV for this job — freeRole Description This is a full-time, on-site ASO role based in Lahore. The ASO specialist will be responsible for optimizing app store listings to improve visibility, ranking, and conversion rates across major app stores. Daily tasks include conducting keyword research, analyzing competitor apps, testing metadata such as titles, descriptions, and screenshots, and monitoring performance metrics. The role involves collaborating with product, marketing, and design teams to align ASO strategies with user acquisition and branding goals. The ASO specialist will also prepare regular performance reports, propose data-driven optimization plans, and stay current with app store guidelines and industry trends.