ASO Expert

Company Description Creative Spartans is a creative gaming studio that believes in the power of positive, curious minds within a large and growing gaming community. The studio is committed to building an environment that encourages creativity, innovation, and diverse perspectives. Team members are supported in exploring new ideas and pushing boundaries in game design and related disciplines. The ongoing journey at Creative Spartans is shaped by collaborative experiences that strengthen core values and help individuals fulfill their potential. Applicants can expect a culture that values inclusion, growth, and imaginative thinking.Role Description The ASO Expert role at Creative Spartans is a full-time, on-site position based in Lahore. The ASO Expert will focus on optimizing mobile game listings in app stores, including keyword research, metadata optimization, and improving titles, descriptions, and visual assets to increase visibility and downloads. Daily responsibilities include monitoring app store performance metrics, analyzing competitor strategies, conducting A/B tests for creative elements, and collaborating with marketing and product teams to align ASO with overall growth goals. The role also involves generating regular performance reports, identifying opportunities for organic growth, and staying current with app store guidelines and industry best practices. The ASO Expert will work closely with game designers, artists, and marketers to ensure consistent branding and effective positioning of each title.Qualifications Strong App Store Optimization skills, including keyword research, metadata optimization, and familiarity with Google Play and Apple App Store consoles.Proficiency in analytics and reporting tools to track rankings, conversion rates, user acquisition metrics, and campaign performance.Experience collaborating with marketing, product, and design teams to align ASO, user acquisition, and branding strategies.Solid understanding of mobile gaming trends, user behavior, and competitor analysis within the gaming ecosystem.Ability to design and interpret A/B tests for icons, screenshots, videos, and copy to improve store listing performance.Excellent written communication skills for crafting clear, engaging, and localized app descriptions and promotional text.Strong organizational skills, attention to detail, and the ability to manage multiple titles and priorities in a fast-paced environment.Bachelor’s degree in Marketing, Business, Computer Science, Communications, or a related field, or equivalent practical experience.Prior experience in ASO for gaming apps or mobile applications is highly beneficial.Commitment to inclusive teamwork, openness to feedback, and eagerness to learn and adapt to evolving app store best practices.