ASO (Games)
The Game Storm Studios (Private) Limited · Lahore, Punjab, Pakistan
Tailor my CV for this job — freeASO Specialist – Mobile Games
Ltd.
Ltd. The ideal candidate should have 1–2 years of experience in App Store Optimization (ASO), preferably in the mobile gaming industry, with a strong understanding of app store algorithms, keyword research, metadata optimization, and strategies to improve game visibility, organic downloads, and conversion rates.ResponsibilitiesDevelop and implement ASO strategies to improve the visibility and organic downloads of mobile games.Conduct keyword research and competitor analysis to identify high-potential keywords and market opportunities.Optimize game titles, subtitles, descriptions, keywords, and other metadata for the Google Play Store and Apple App Store.Analyze and improve app store conversion rates through A/B testing of icons, screenshots, feature graphics, and preview videos.Monitor game rankings, keyword performance, organic downloads, impressions, and conversion rates.Conduct market and competitor research to identify emerging trends and opportunities in the mobile gaming industry.Collaborate with game designers, artists, and marketing teams to create compelling store listing assets.Track ASO performance using analytics and app store intelligence tools.Analyze user reviews and ratings to identify opportunities for improving game listings and user experience.Prepare regular performance reports and provide actionable recommendations based on data.Stay updated with app store algorithm changes, ASO best practices, and mobile gaming market trends.Requirements1–2 years of experience in App Store Optimization (ASO), preferably for mobile games.Good understanding of Google Play Store and Apple App Store ranking factors.Hands-on experience with keyword research, metadata optimization, and competitor analysis.Familiarity with ASO tools such as Sensor Tower, AppTweak, AppFollow, MobileAction, or similar platforms.Understanding of app store conversion rate optimization and A/B testing.Basic knowledge of mobile game marketing, user acquisition, and organic growth strategies.Ability to analyze performance data and translate insights into actionable strategies.Strong analytical, communication, and problem-solving skills.Ability to work independently and collaborate effectively with cross-functional teams.Passion for mobile games, market research, and data-driven optimization.What We’re Looking ForA creative, analytical, and motivated ASO professional who understands the mobile gaming market and is eager to improve game discoverability, increase organic downloads, and maximize store listing performance. The ideal candidate should take ownership of assigned tasks, make data-driven decisions, and work closely with the team to grow our mobile games organically.