Assistant Category Manager (Fruits & Veg)

Who we are:GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.Job Summary:Manage and optimize the Fresh Fruits & Vegetables category by tailoring assortments, planograms, and promotions to store formats and customer needs. Drive performance through data analysis, identify new trends and products, and collaborate cross-functionally to ensure strong execution and growth.Job Responsibilities:Define the F&V assortment by store cluster, customer profile and store format.Develop planograms, space allocation and visual merchandising standards.Build and manage the promotional and leaflet calendar.Identify new products, seasonal opportunities, emerging trends, and value-added ranges.Review sales, margin, waste, availability and SKU productivity to improve category performance.Work closely with Buying, Operations, Marketing, Supply Chain and store teams to ensure strong execution.Conduct regular competitor and market reviews.Support the development of prepacked, ready-to-eat and private-label F&V ranges.