Assistant Digital Marketing Manager - Arabic

Assistant Manager – Digital - Arabic18-20k AED + SchoolingWe’re looking for an experienced Assistant Manager – Digital to join a growing Digital team and play a key role in driving digital performance, innovation and customer engagement.This is a hands-on role combining digital growth, analytics, project management and channel optimisation, working closely with Digital, IT, Marketing and external partners.Key Responsibilities

• Manage and optimise digital channels including mobile app, website, WhatsApp and digital distribution platforms
• Drive customer acquisition, engagement, retention and conversion
• Own and utilise tools including AppsFlyer, Insider CDP, Google Analytics and Firebase
• Track and analyse digital performance across installs, conversions, retention, LTV and ROAS
• Conduct funnel analysis, cohort analysis and A/B testing to identify growth opportunities
• Coordinate digital projects, UAT, testing and product releases
• Manage and support SEO, ASO and digital visibility initiatives
• Identify opportunities for AI-driven personalisation, automation and chatbot solutions
• Work cross-functionally with Digital, IT, Marketing and external vendors
• Support campaign execution, governance and digital operational processesWhat We’re Looking For
• Bachelor’s degree in a relevant field
• 5–7 years' experience across digital operations, analytics and/or digital project management
• Strong experience working with mobile apps and digital platforms
• Knowledge of AppsFlyer, GA, Firebase and/or Insider
• Understanding of SEO, ASO and GEO
• Strong analytical and project management capabilities
• Proactive, commercially minded and comfortable taking ownershipExperience with Google Analytics, Agile or PMP certifications would be an advantage.