Assistant Manager Loyalty Marketing and Operation

About the RoleAs Assistant Manager – HVC Activation, you will own the end-to-end execution of high-value customer program. You will plan and deliver premium customer activations and exclusive member experiences, coordinate targeted campaigns for high-value segments, track performance, and ensure every initiative reaches the right customer at the right time with measurable impact.This is a hands-on execution role with significant ownership. You will work at the intersection of customer data, campaign management, and premium experience delivery, translating the HVC strategy into real customer experiences.You will collaborate closely with customer analytics, CRM, marketing, and brand teams across the organization. You will also engage directly with high-value customers during premium activations and events across GCC markets. Therefore, strong Arabic language skills and confidence in customer-facing situations are essential.The role requires periodic travel across GCC markets to oversee activations and ensure consistent on-ground execution.Key Responsibilities1. Premium Customer Activation & Event OwnershipPlan and deliver end-to-end premium customer activations, from concept development and logistics to on-ground execution and post-event follow-up.Manage all workstreams for premium events, including invitations, venue coordination, partner management, customer experience, creative assets, and follow-up communications.Engage directly with high-value customers during activations across GCC markets, representing the program with confidence and professionalism.Maintain an activation calendar covering upcoming events, milestones, budgets, attendance, and outcomes.Review every activation and recommend improvements for future events based on customer feedback and performance data.Travel across GCC markets as required to supervise activations and ensure consistent delivery standards.2. HVC Campaign Coordination & DeliveryCoordinate end-to-end execution of targeted high-value customer campaigns, managing timelines, approvals, audience inputs, and launch readiness.Prepare audience lists and segmentation inputs using loyalty tier data and customer behaviour insights in collaboration with the analytics team.Coordinate campaign delivery across CRM, creative, and concept teams, ensuring accurate and timely inputs aligned with campaign objectives.Support personalized customer initiatives, including premium recognition, exclusive rewards, tier acceleration offers, and targeted lifecycle communications.Work with CRM and digital teams to ensure campaign configuration and execution readiness.3. Performance Tracking & Insight GenerationTrack HVC program performance against key performance indicators (KPIs), including activation reach, customer response, engagement, tier upgrades, and revenue contribution.Support post-campaign and post-event analysis, comparing results against targets and control groups where applicable.Prepare clear and concise performance summaries and insight reports for leadership review.Identify performance issues or anomalies early, support findings with data, and recommend corrective actions.Use AI and productivity tools to improve efficiency in reporting, campaign brief preparation, and data summarization.4. Cross-Functional Collaboration & Stakeholder ManagementBuild and maintain strong working relationships with CRM, analytics, marketing, and retail brand teams across Landmark Group.Coordinate in-store and in-market activation requirements with concept and operations teams.Prepare materials, customer data summaries, and activation briefs for cross-functional planning meetings.Represent the HVC program professionally in internal meetings, partner interactions, and customer-facing situations.Candidate RequirementsRequired Qualifications and ExperienceBachelor’s degree in Marketing, Business, or a related field.4–5 years of experience in loyalty marketing, CRM, or customer lifecycle management.Hands-on experience coordinating and delivering customer campaigns or events end-to-end.Strong Arabic language skills, both spoken and written, are mandatory for direct customer engagement across GCC markets.Ability to independently interpret campaign performance data and customer metrics.Strong coordination skills and the ability to manage multiple workstreams and deadlines simultaneously.Confidence in customer-facing interactions and a professional presence.Good command of Microsoft Excel, PowerPoint, and reporting or CRM tools.Preferred QualificationsExperience in a loyalty program or premium customer engagement environment.Experience managing or coordinating premium customer events or experiential activations.Familiarity with CRM platforms such as Bloomreach, Salesforce, or similar tools.Exposure to customer segmentation or audience targeting using behavioural or transactional data.Experience working across GCC markets, including the UAE, Saudi Arabia, Oman, and Qatar.Familiarity with AI or productivity tools for reporting, analysis, and content preparation.Key CompetenciesExecution Ownership: Takes accountability for activations and campaigns and proactively manages delivery without constant follow-up.Customer-Centric Mindset: Understands premium customer expectations and consistently delivers high-quality experiences.Analytical Thinking: Interprets campaign data and customer metrics independently, identifies trends, and provides actionable insights.Cross-Functional Collaboration: Builds strong working relationships and drives alignment across CRM, analytics, marketing, and retail teams.Attention to Detail: Ensures campaign inputs, event logistics, customer information, and performance data are accurate and complete.Communication: Communicates clearly and professionally in both Arabic and English with customers, partners, and internal stakeholders.Adaptability: Works effectively in a fast-paced environment, adjusts priorities, and maintains focus on key deliverables.