Assistant Manager – Microsoft Bing Ads

Sportstech is strengthening its in-house Performance Marketing team, and Microsoft Advertising is an important growth channel alongside Google Ads.We are looking for an Assistant Manager – Microsoft Bing Ads who will take end-to-end ownership of Microsoft Advertising across our key European markets, including DACH, France, Italy, and Spain.You will be responsible for building Microsoft Ads into a scalable and profitable acquisition channel by identifying incremental demand, improving campaign efficiency, optimizing Shopping and product feeds, and leveraging emerging opportunities such as Microsoft Copilot advertising.This role is ideal for someone who combines strong paid-search expertise with analytical thinking, commercial ownership, and a hands-on approach to campaign optimization.Key ResponsibilitiesOwn and manage Microsoft Advertising campaigns end-to-end, including Search, Shopping, Performance Max, and Copilot placements across European markets.Take accountability for campaign budgets, performance, profitability, and return on advertising spend.Build and expand Microsoft Ads coverage using intelligent Google Ads imports while adapting campaigns specifically for Microsoft audiences instead of simply duplicating existing campaigns.Manage and optimize Microsoft Merchant Center product feeds, including feed structure, product quality, disapprovals, and ongoing optimization.Monitor and achieve performance targets including ROAS, CPA, and KUR.Manage campaign budgets and pacing across multiple markets and campaign types.Optimize Copilot and AI-driven campaign placements using appropriate assets, audience signals, exclusions, and conversational advertising copy.Own Microsoft Ads conversion tracking, including UET tags, and ensure tracking accuracy across the wider measurement setup.Plan and execute structured A/B tests across bidding strategies, audiences, ad copy, product feeds, and campaign configurations.Analyse campaign performance and translate data into clear optimization recommendations.Work closely with Google Ads specialists and Creative & Localization teams to maintain consistent messaging and ensure campaigns have the required localized assets.Provide clear performance insights and recommendations to the Head of Performance Marketing.What We’re Looking For3+ years of hands-on Paid Search / Performance Marketing experience, preferably within e-commerce or online retail.Direct experience with Microsoft Advertising / Bing Ads, or strong Google Ads expertise with the ability to independently manage Microsoft Ads.Strong knowledge of Shopping campaigns and product-feed management.Experience managing Merchant Center platforms and resolving product-feed issues.Good understanding of conversion tracking, UET, GA4, bidding strategies, campaign structures, and budget management.Strong analytical skills and confidence working with campaign data, spreadsheets, and testing frameworks.Ability to independently manage accounts and take ownership of performance targets.Strong communication skills and fluency in English.Nice to HaveGerman language skills, particularly for supporting the DACH market.Experience managing paid-search campaigns across multiple European markets.Experience with Google Ads Scripts, feed-management platforms, campaign automation, or Google-to-Microsoft Ads account syncing/importing.Experience working within the fitness, sports, consumer goods, or e-commerce industry.How Success Will Be MeasuredSuccess in this role will be measured through:ROAS, CPA, and KUR performance against agreed targetsIncremental sales and demand generated through Microsoft AdvertisingGrowth of Microsoft Ads as part of the overall in-house advertising mixCampaign and account healthProduct-feed qualityConversion-tracking accuracySpeed and quality of experimentation and testingContinuous improvement in campaign profitability and scalabilityWhy Join Sportstech?You’ll have the opportunity to take real ownership of an important performance-marketing channel and help build Microsoft Advertising into a significant growth engine for Sportstech.You’ll work in an international e-commerce environment, collaborate with specialists across Performance Marketing, Creative, Localization, and E-commerce, and gain hands-on exposure to emerging advertising opportunities including AI-powered search and Microsoft Copilot.If you are analytical, commercially minded, and excited about building and scaling paid-search performance across international markets, we’d love to hear from you.Apply now and help us scale Sportstech’s performance marketing across Europe.Mail: vignesh.hrbeeyoond@gmail.com / info@beeyoondgaming.comLocation: Chennai, Tamil NaduContact: +91 9952560396