Assistant Manager Strategic Partnerships

Purpose and Scope of the PositionThe Assistant Manager – Strategic Partnerships is responsible for identifying, developing, and managing sponsorship and partnership opportunities that support events and commercial objectives. This role focuses on building strong, long-term relationships with sponsors, creating high-value partnership propositions, and achieving defined revenue targets through strategic collaborations.The position requires a proactive, commercially driven professional with strong relationship-building, negotiation, and presentation skills.Key ResponsibilitiesStrategic Partnerships & Sponsorship DevelopmentDesign and implement comprehensive sponsorship strategies to identify and attract potential partners across relevant industries.Create, maintain, and manage a robust sponsorship and partnerships database aligned with event objectives.Develop sponsorship plans that align with overall strategic and commercial goals.Identify, prospect, and establish relationships with potential sponsors and partners.Business Development & Revenue GenerationProactively pursue new business opportunities to achieve sponsorship and partnership revenue targets.Prepare and deliver compelling presentations and sponsorship proposals to potential partners.Negotiate and close sponsorship agreements, ensuring mutually beneficial outcomes.Ensure all sponsorship opportunities align with brand positioning and corporate objectives.Partnership Management & ExecutionAct as the primary point of contact for sponsors, ensuring smooth communication and relationship management.Oversee end-to-end sponsorship execution, from planning through delivery and post-event reporting.Foster long-term relationships to encourage repeat partnerships and ongoing engagement.Performance Analysis & ReportingMonitor and evaluate sponsorship performance against agreed objectives and KPIs.Conduct ROI analysis and provide regular performance reports to internal stakeholders and sponsors.Identify areas for improvement and implement strategic enhancements to sponsorship outcomes.Market IntelligenceConduct market research to identify trends, competitor activity, and new sponsorship opportunities.Stay updated on industry best practices in sponsorships, partnerships, and brand collaborations.Minimum QualificationsBachelor’s degree in Marketing, Sales, Business Administration, or a related field.Master’s degree is an added advantage.Minimum of 5 years of experience in a similar sponsorships, partnerships, or business development role.Required Skills and CompetenciesTechnical & Professional SkillsStrong negotiation, presentation, and relationship-building skills.Proven ability to create innovative sponsorship proposals and successfully close deals.Excellent project management skills with the ability to manage multiple priorities and deadlines.Knowledge of digital marketing trends and brand partnerships.Strong analytical skills with experience in ROI measurement and reporting.Communication & Language SkillsFluent in written and spoken English.Arabic language skills are an added advantage and preferred.Personal AttributesStrong leadership and interpersonal skills.Results-driven and proactive go-getter mindset.Team player with an outgoing and sociable personality.Innovative problem solver with strong commercial acumen.High levels of honesty, integrity, and professionalism.