Assistant Manager - Trade Marketing

The Assistant Manager - Trade Marketing is responsible for developing and executing trade marketing strategies that drive awareness, demand, conversion, and commercial performance across Qiddiya's destinations, attractions, experiences, and campaigns. The role supports the creation of compelling consumer propositions, go-to-market plans, promotional campaigns, and partner activation programs to maximize visitation, revenue generation, and return on marketing investment.Working closely with Destination Marketing, Commercial, Sales, Partnerships, Loyalty, Digital Marketing, and Operations teams, the role ensures marketing initiatives effectively reach target audiences and deliver measurable business outcomes.Key ResponsibilitiesTrade Marketing Strategy & ExecutionSupport the development and execution of trade marketing strategies aligned with business and destination objectivesPlan and execute marketing activities across trade partners, distributors, travel operators, ticketing platforms, and promotional channelsDevelop trade activation plans to drive demand generation, lead conversion, and visitation growthEnsure marketing programs effectively support seasonal campaigns, destination launches, events, and new product offeringsGo-to-Market PlanningDevelop and execute integrated go-to-market plans for destination experiences, attractions, promotions, and new offeringsCoordinate cross-functional launch activities with Marketing, Commercial, Digital, Partnerships, and Operations teamsSupport market segmentation and audience targeting strategies to maximize campaign effectivenessEnsure timely delivery of marketing assets, promotional content, and activation materialsOffer & Promotional MarketingDevelop and manage promotional campaigns, special offers, packages, and value-added propositionsWork closely with commercial stakeholders to create compelling offers that drive acquisition and conversionMonitor promotion performance and recommend enhancements to maximize revenue and customer uptakeSupport pricing and packaging initiatives from a marketing and customer proposition perspectiveConsumer Proposition DevelopmentCollaborate with relevant stakeholders to define and enhance destination, attraction, and entertainment propositionsTranslate consumer insights into compelling and differentiated marketing messagesEnsure customer propositions align with target audience needs, preferences, and market demandSupport the development of customer value propositions across various audience segmentsDemand Generation & Conversion OptimizationImplement trade marketing programs designed to increase awareness, consideration, bookings, and visitationMonitor customer journey performance and identify opportunities to improve conversion ratesWork closely with Digital Marketing teams to optimize campaign performance across channelsDrive initiatives that improve lead generation, customer acquisition, and revenue contributionPerformance & ROI ManagementEstablish performance metrics and KPIs for trade marketing campaigns and activationsTrack campaign effectiveness, conversion performance, customer acquisition metrics, and return on investmentAnalyze marketing and sales data to identify trends, opportunities, and improvement areasPrepare performance reports and recommendations for management reviewStakeholder & Partner ManagementBuild and maintain relationships with internal stakeholders and external marketing partnersCoordinate with destination operators, tourism partners, agencies, and commercial teams to ensure successful campaign executionSupport negotiation and implementation of co-marketing opportunities with strategic partnersEnsure alignment of marketing activities with broader business objectivesRequirementsEducationBachelor's degree in Marketing, Business Administration, Communications, Tourism, Hospitality, or a related fieldExperience5-7 years of experience in Trade Marketing, Brand Marketing, Destination Marketing, Commercial Marketing, or Consumer MarketingExperience in developing and executing go-to-market strategies and promotional campaignsExperience managing marketing performance, conversion optimization, and ROI reportingExperience within tourism, entertainment, hospitality, retail, travel, leisure, or destination marketing sectors is preferred