Assistant Marketing & Social Media Manager

Assistant Marketing & Social Media ManagerCompany: Round TableLocation: Doha, QatarDepartment: MarketingReports to: Marketing ManagerAbout the RoleRound Table is seeking a creative, organised, and commercially focused Assistant Marketing & Social Media Manager to support the marketing and digital presence of all brands under the Group, including Flat White Specialty Coffee, Honoroast, MUD Pottery Studio, StretchLab, Flat White Academy, and other current or future concepts.The successful candidate will support the Marketing Manager in planning and executing brand campaigns, managing social media platforms, coordinating content production, and ensuring that each brand maintains a strong, consistent, and engaging presence across all customer touchpoints.This is a hands-on role suited to someone who can balance creativity with execution, manage multiple brands simultaneously, and turn marketing plans into measurable business results.Key ResponsibilitiesBrand Marketing and CampaignsSupport the development and implementation of annual and monthly marketing plans for all Round Table brands.Assist in planning and executing product launches, seasonal campaigns, promotions, events, collaborations, and brand activations.Ensure that all marketing activities are aligned with each brand’s identity, positioning, tone of voice, and commercial objectives.Coordinate with Operations, Sales, HR, Finance, Training, and other departments to deliver campaigns effectively.Monitor campaign timelines, deliverables, budgets, and approvals.Support partnerships with malls, corporate clients, influencers, media representatives, agencies, and other external stakeholders.Assist in conducting market research, competitor reviews, and customer trend analysis.Identify opportunities to improve brand awareness, customer engagement, footfall, and revenue.Social Media ManagementManage the day-to-day social media activities of all Group brands across platforms such as Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant channels.Develop monthly social media calendars in coordination with the Marketing Manager and relevant brand stakeholders.Prepare, schedule, publish, and monitor social media content.Write engaging captions and campaign copy that reflect the individual tone and personality of each brand.Monitor comments, messages, reviews, mentions, and customer interactions, ensuring timely and professional responses.Coordinate with Operations and Customer Service teams regarding enquiries, complaints, and service-recovery matters received through digital platforms.Track platform trends, audience behaviour, content formats, and algorithm changes.Recommend creative ideas to improve reach, engagement, follower growth, and conversions.Ensure that social media accounts remain active, accurate, consistent, and aligned with brand standards.Content Creation and CoordinationDevelop creative content concepts for campaigns, products, events, team stories, customer experiences, and behind-the-scenes features.Coordinate photo shoots, video shoots, graphic design requirements, and other content-production activities.Prepare clear creative briefs for photographers, videographers, graphic designers, content creators, agencies, and influencers.Capture basic photo and video content for social media when required.Review marketing materials and content before publication to ensure accuracy, quality, and brand consistency.Maintain an organised content library containing photographs, videos, designs, templates, logos, brand guidelines, and campaign assets.Coordinate the production of menus, posters, flyers, digital screens, promotional materials, signage, and other brand collateral.Digital Marketing and PerformanceSupport paid digital campaigns across Meta, Google, TikTok, and other relevant advertising platforms.Assist in defining campaign audiences, objectives, budgets, and performance indicators.Monitor digital campaign performance and recommend adjustments to improve results.Track website traffic, engagement, enquiries, conversions, customer acquisition, and campaign return on investment.Support email marketing, customer database campaigns, loyalty initiatives, and digital promotions where applicable.Prepare weekly and monthly marketing and social media performance reports.Translate analytics into practical recommendations for future campaigns and content.Community and Public Relations SupportIdentify suitable influencers, content creators, media partners, and community collaborators for each brand.Coordinate influencer visits, content requirements, approvals, deliverables, and performance tracking.Maintain an updated database of influencers, media contacts, partners, and brand collaborators.Support press releases, media invitations, event coverage, and public-relations activities.Represent the Group and its brands professionally during events, activations, and external collaborations.Brand GovernanceEnsure consistent use of logos, colours, fonts, imagery, messaging, and brand guidelines across all platforms and materials.Maintain clear differentiation between the positioning and audience of each Round Table brand.Review online listings, digital profiles, menus, contact details, operating hours, and other publicly available information for accuracy.Support the development and updating of brand guidelines, social media guidelines, campaign templates, and marketing procedures.Protect the reputation of the Group and its brands through professional communication and responsible content management.Key Performance IndicatorsPerformance will be assessed through indicators including:Timely completion of monthly marketing and content calendars.Growth in social media reach, engagement, followers, and audience quality.Campaign performance, enquiries, conversions, footfall, and revenue contribution.Content quality, consistency, and adherence to brand guidelines.Timeliness and accuracy of campaign execution.Responsiveness to online enquiries, comments, and customer feedback.Effectiveness of influencer partnerships and brand collaborations.Quality and accuracy of marketing reports and performance insights.Ability to manage multiple brands, priorities, and deadlines.Effective coordination with internal departments and external partners.Qualifications and ExperienceBachelor’s degree in Marketing, Digital Marketing, Communications, Media, Business Administration, or a related field.Minimum 3–5 years of relevant experience in marketing, social media, digital marketing, or brand management.Previous experience in F&B, hospitality, lifestyle, fitness, wellness, retail, or multi-brand organisations is preferred.Demonstrated experience managing multiple social media accounts and content calendars.Experience coordinating campaigns, events, content shoots, influencers, and creative suppliers.Working knowledge of Meta Business Suite, Google Analytics, digital advertising platforms, and social media analytics.Basic proficiency in Canva, Adobe Creative Suite, video-editing applications, or similar creative tools is preferred.Strong command of written and spoken English; Arabic language capability is an advantage.Existing knowledge of the Qatar market, customer trends, influencers, and media landscape is preferred.