Assistant Marketing Manager

Kings' Education is looking for an Assistant / Deputy Marketing Manager. The main objective of this role is to translate the overall brand and enrolment strategy into sharp, well-executed campaigns. This is a hands-on, ideas-led role for someone who can conceive a campaign from a blank page, brief and hold agencies to a high creative bar, and own the digital and website performance engine that supports admissions and brand growth across our campuses. Candidate profile Qualifications Holds a bachelor’s or master’s degree in marketing Skills & Experience 8–12 years of marketing experience, with a strong and demonstrable digital core. Proven track record devising digital strategy and running paid campaigns (Meta Ads, Google Ads) with budget ownership and ROI monitoring. Strong creative and conceptual ability to ideate campaigns independently, not only execute briefs. Working knowledge of SEO (technical and content) and tools such as Google Search Console, SEMrush or Ahrefs. Comfortable with analytics platforms (GA4, Meta Business Suite) and translating data into decisions. Experience in in-app marketing Experience managing external creative, media or PR agencies. Prior experience in education, hospitality, premium consumer brands, or a similarly relationship-driven B2C sector is an advantage. Strong stakeholder management and communication skills; comfortable operating between strategic and hands-on execution. Candidate Profile Currently operating in a similar capacity in a premium brand or agency. A blend of strategic thinker and hands-on doer, equally comfortable shaping a digital roadmap and briefing a creative deck. Naturally creative, with strong instincts for what makes a campaign land with a parent/consumer audience. Collaborative; can guide and mentor a small existing team without needing to run it top-down. Based in Dubai. Career trajectory suggests readiness for the next step up in the medium term. Key Responsibilities Campaign Strategy & Creative Ideation Conceive and shape marketing campaign ideas from brief and concept through to execution and results. Bring a strong creative point of view; work closely with the visual content creator to set creative direction across campaigns and channels. Translate the Head of Marketing's strategic priorities into concrete, campaign-level plans and calendars. Digital Strategy & Performance Devise and own the digital marketing strategy across paid, organic, social and email channels. Plan, launch and optimise paid digital campaigns (Meta, Google, programmatic), owning budgets and ROI/CPL tracking. Report on campaign and channel performance against enrolment and brand KPIs. Website & SEO Own the school websites' performance, structure and content roadmap. Drive technical and content SEO to improve organic ranking, visibility and lead quality. Work with web/dev resources and agencies to continuously improve site UX and conversion. Agency & Stakeholder Management Brief, guide and hold creative, media and PR agencies accountable to strategy, brand and quality standards. Act as a day-to-day guide for the two marketing generalists, supporting execution quality and consistency. Partner with campus leadership and admissions teams on campaign relevance and timing. How to Apply Application deadline: 30th October 2026 Please apply via our careers’ portal https://https://www.linkedin.com/redir/suspicious-page?url=kings%2ewebhr%2eco%2Fhr%2Fcareers%2F%3Fjp%3D72138293%26nbsp%3Bby attaching your detailed CV and a covering letter.