Assistant PR & Communications Manager (Luxury)

KEY RESPONSIBILITIESPR & Media RelationsSupport the development and execution of the annual PR and communications strategy in line with global/regional guidelinesBuild and maintain strong relationships with key media, editors, and opinion leaders to secure positive brand coverageDraft press releases, media kits, talking points and other communication materials for product launches, events and brand initiativesMonitor media coverage (online and offline) and compile regular press clipping reports and competitor benchmarkingAssist in managing media inquiries and coordinating interview requestsDigital & Social MediaSupport the planning and execution of digital and social media content calendars across platformsManage relationships with digital agencies, platform partners and content creatorsInfluencer & Celebrity RelationsIdentify and liaise with relevant influencers, KOLs and brand ambassadors to support campaigns and eventsCoordinate gifting, seeding and loan programs in line with brand guidelines and budgetTrack and report on influencer/KOL campaign performance and ROIEvents & ActivationsAssist in planning and executing press events, product launches, VIP previews and media tripsCoordinate with internal teams (retail, marketing, visual merchandising) and external vendors to ensure smooth event executionManage event budgets, timelines and vendor relationshipsCommunications & ContentSupport the development of brand storytelling and content for PR and social media purposesEnsure consistent brand messaging and tone of voice across all external communicationsAssist with crisis communication preparedness and issue management as neededAdministration & ReportingManage PR budget tracking, invoicing and vendor payment coordinationPrepare regular reports on PR activities, media coverage and campaign results for management reviewMaintain media contact database and press materials archiveJOB REQUIREMENTSUniversity degree in Communications, Marketing, Public Relations or related disciplineA background in a PR agency (preferred), ideally working on luxury, jewellery, watches or fashion accountsExperience with media, celebrity and KOL relationshipsFluent in English and Chinese (Cantonese and/or Mandarin); strong written and verbal communication skillsStrong media network, excellent writing and presentation skills, detail-oriented, well organized and able to multi-taskPassion for the luxury industry, proactive team player, able to work under pressure and manage multiple stakeholders