Assistant Public Relations Manager

Public Relations Associate Managerlūquire is seeking a driven and detail-oriented public relations professional to help bring bold brand stories to life through strategic media relations and smart, creative execution. As a Public Relations Associate Manager, you’ll work closely with your team to develop and deliver PR touchpoints – from writing and pitching to reporting and research – that make a measurable impact.The ideal candidate has experience managing multiple projects simultaneously, thrives on collaboration and brings sharp writing skills, intellectual curiosity, and a passion for emerging tools and technology shaping the future of communications.This person must be located in Charlotte, N.C., or planning to relocate soon.What You DoExecute day-to-day public relations deliverables across multiple accounts with excellence and precisionResearch, develop and pitch compelling story angles to journalists, influencers and other key audiencesDraft press releases, interview briefing documents, media alerts, one-pagers, talking points, and other materials in AP Style, ensuring accuracy and creativity in every pieceResearch industry trends, competitors, media outlets, and cultural conversations to inform client strategiesBuild and maintain relationships with reporters across trade, local and national outletsMonitor, track, and analyze media coverage using agency tools to produce timely reports and insightsPlan and staff client events as needed, with responsibilities that may include researching and ordering branded merchandise, preparing run-of-show documents, and coordinating other event logistics to ensure smooth executionCollaborate with internal partners across paid and owned teams to support integrated campaign executionStay ahead of evolving communications tools and trends, leveraging AI and emerging technology to enhance storytelling, content development and productivitySupport team organization and workflow through thoughtful planning, thorough documentation, and follow-throughWhat we’re looking forMinimum of four years of public relations or communications experience, ideally within an agency environment, with a portfolio of earned media placementsDemonstrated success in writing, pitching and media outreach across traditional, emerging and social channels –Excellent written and verbal communication skills with meticulous attention to detailAbility to follow through and proactively manage accountsStrong understanding of how media and influencer ecosystems operate – and what makes a great storyCuriosity and willingness to explore new technologies, including AI tools that enhance content creation, research, and reporting.Openness to feedback and a track record of applying it to grow and improve workAbility to manage and prioritize multiple clients, tasks, and deadlines in a fast-paced, collaborative settingBachelor’s degree in public relations, communications, journalism or related fieldWho you areA confident and curious communicator who delivers consistently high-quality workA self-starter who treats feedback as fuelA strong writer and editor with mastery of tone, clarity, and AP StyleA proactive problem-solver who takes initiative, follows through, and confidently shares new ideas and perspectivesHighly organized, with the ability to stay on top of multiple accounts, deadlines and details without things slippingA lifelong learner who’s energized by innovation, data, and technologyA dependable teammate who thrives in collaboration and takes pride in the detailsNaturally at ease in front of clients and reporters – you think on your feet, ask good questions, and don’t need a scriptFlexible and agile. Comfortable adjusting priorities as client needs and timelines shiftAbility to travel as needed for client and agency needsWhy lūquirelūquire is an award-winning, fully integrated marketing agency headquartered in Charlotte, N.C. We’re a collaborative team of strategists, creators and communicators helping brands achieve extraordinary outcomes through bold ideas and thoughtful execution.This position offers competitive pay, a comprehensive benefits package and the opportunity for career advancement with a growing company. luquire employs a voluntary hybrid work model, meaning employees may work from home or in the office at their discretion.