Assistant Social Media Marketing Manager
Milani Cosmetics · Culver City, CA
Apply & track with Apply EdgeMilani Cosmetics is built on a simple belief: beauty should feel exceptional, every day. For more than 20 years, that principle has guided the brand's mission to raise the standard of mass beauty. Working with trusted suppliers in Italy, South Korea, the US and beyond, Milani creates formulas with premium ingredients, rich pigments and meticulous detail; products designed to exceed expectations.Today, Milani has built a cult following as the #7 U.S. mass color cosmetics brand, the third fastest- growing brand and the only independent brand in the top 10. Milani is known for its best-selling Baked Blush, crafted through a unique baking process on Italian terracotta tiles, along with Make it Last Setting Spray Original, the #1 ranked mass setting spray. The brand's products feature premium skin-loving ingredients and technologies such as guava fruit extract, blue algae, chamomile, glycerin and niacinamide, and all products are proudly cruelty-free. For Milani, what's inside matters, which is why every product is made with ingredients worthy of the consumers who wear them.What's Inside is Everything!OverviewMilani Cosmetics is seeking a highly organized, creative, and social-first Assistant Social Media Manager to support the day-to-day execution of our owned social channels. As Milani brings its owned and organic social strategy fully in-house, this role will be instrumental in managing our publishing calendar, executing daily social posting, engaging with our community, and creating authentic social-first content.Reporting to the Social Media Marketing Manager, you'll help bring Milani's brand to life across Instagram and TikTok while supporting additional owned channels. This is an ideal opportunity for someone who lives on social media, loves beauty, understands platform culture, and enjoys balancing organization with creativity. The ideal candidate is equal parts project manager, content creator, and community builder.ResponsibilitiesOwned / Organic Social MediaManage Milani's day-to-day owned social publishing across Instagram, TikTok, Facebook, YouTube, Pinterest, and other emerging platformsOwn the social publishing calendar, ensuring content is scheduled accurately and published on timeCoordinate cross-functionally with Brand Marketing, Product Marketing, Creative, PR, Influencer Marketing, and E-commerce teams to gather assets, approvals, and launch informationExecute daily posting, including captions, hashtags, tagging, link management, and platform-specific optimizationMaintain and organize the content library to ensure assets are easily accessible for publishingSupport the Social Media Manager in building and maintaining monthly content calendars aligned with product launches, campaigns, cultural moments, and evergreen contentStay current on platform best practices, trends, algorithm updates, and new features to recommend tactical improvementsCommunity ManagementManage daily community engagement across Milani's social channels by responding to comments, direct messages, and customer inquiries in a timely, authentic, and brand-appropriate voiceFoster meaningful conversations with our community while escalating customer service issues when appropriateProactively engage with creators, fans, and relevant beauty conversations to strengthen Milani's community presenceMonitor community sentiment and surface emerging trends, feedback, and opportunities to internal teamsContent CreationFilm and edit UGC-style content for Instagram Reels, TikTok, Stories, and other short-form formatsCapture behind-the-scenes moments, product demonstrations, event coverage, office content, and trend-driven videosPartner with the Creative team to adapt campaign assets into platform-native social contentBring forward fresh ideas for social-first content that feels authentic to each platform while reinforcing Milani's brand positioningPerformance & ReportingMonitor content performance and identify opportunities to optimize future postsAssist with monthly reporting by compiling platform metrics, content performance, and key learningsTrack competitor activity, emerging trends, and best-in-class beauty social content to inspire future programmingRequirementsBachelor's degree in Marketing, Communications, Business, or a related fieldMinimum of 2 years of professional experience managing owned social media for a brand, publisher, or agencyBeauty industry experience strongly preferredStrong understanding of Instagram, TikTok, and short-form video best practicesExperience with social media management platforms such as Sprout Social, Dash Hudson, Later, Nectar Social or similar publishing toolsExperience creating and editing short-form video content using native platform tools and mobile editing apps such as CapCutExcellent copywriting skills with strong attention to detailHighly organized with exceptional project management and time management skillsAbility to work in a fast-paced environment with multiple competing prioritiesThe Ideal Candidate IsPassionate about beauty and genuinely obsessed with social mediaAlways the first to know about emerging TikTok and Instagram trendsCreative, resourceful, and excited to create content from concept through executionA proactive team player who enjoys collaborating across departmentsCurious, adaptable, and eager to learn as social platforms continue to evolveExcited by the opportunity to help build Milani's owned social presence as an in-house functionBenefitsHealth Care Plan (Medical, Dental & Vision)Retirement Plan (401k w/ Company Match)Life Insurance (Basic, Voluntary & AD&D)Generous Vacation Time PolicyFamily LeaveShort Term & Long-Term DisabilityFlexible Work Environment / Hybrid (Tuesday, Wednesday & Thursday required on site at Milani's Culver City office location)Dog Friendly