Assistant Vice President Sales

GRID Properties is a leading real estate company in the UAE, specializing in innovative, high-quality residential and commercial projects. We are committed to delivering excellence in design, construction, and customer experienceWe are seeking a highly experienced, results-driven AVP Sales to lead the sales team. The AVP will be responsible for developing and executing the company’s sales strategy, leading a high-performing sales team, building key client relationships, and driving revenue growth. This role requires a visionary leader with deep knowledge of Dubai’s real estate landscape and a passion for excellence.Key ResponsibilitiesSales Performance & Target AchievementOwn and drive the achievement of monthly, quarterly, and annual sales targets across all projects, serving as the primary accountability point for revenue performance.Develop and execute sales strategies across direct and agency channels to consistently meet and exceed agreed revenue targets.Produce and present weekly sales performance reports to senior leadership, highlighting actuals vs. targets, pipeline health, and corrective actions where required.Forecast sales volumes by project and phase, coordinating with the Business Head to align pipeline projections with inventory release schedules.Identify underperformance early and implement rapid-response sales interventions, across internal teams and agency networks, to protect target achievement.Agency Relationship ManagementBuild, manage, and grow strategic relationships with real estate agencies and brokerages across Dubai and the UAE.Serve as the primary point of contact for agency partners, ensuring high levels of engagement and satisfaction.Negotiate and manage agency commission structures, co-marketing initiatives, and collaboration agreements.Monitor agency performance and implement strategies to maximize sales through the agency channel.Agency Acquisition & OnboardingIdentify, target, and sign up new agency partners to expand the developer's distribution network.Lead the onboarding process for new agencies, ensuring they are equipped with the tools, materials, and knowledge to sell effectively.Maintain a pipeline of prospective agency partners and track conversion progress.Project Training — Agency TeamsDeliver comprehensive project training sessions to agency sales teams covering project specifications, payment plans, pricing, USPs, and market positioning.Develop and maintain up-to-date training materials, pitch decks, and sales toolkits for agency use across all projects including branded residences.Conduct regular refresher training as new project phases or inventory releases occur.Ensure agency teams are confident and well-equipped to represent all projects accurately in the market.Internal Sales Team Training & DevelopmentTrain and coach internal Sales Managers (SMs) and Relationship Managers (RMs) on project knowledge, sales techniques, and customer handling best practices.Develop structured onboarding and ongoing training programmes for the internal sales team.Conduct regular role-play, call reviews, and performance coaching sessions to elevate team capability.Instill a customer-first culture within the sales team, ensuring a consistent and professional experience at every client touchpoint.Market Intelligence & Pricing StrategyMonitor the Dubai real estate market and share timely insights with the pricing team to inform product positioning and launch strategies.Contribute to feasibility reports by providing on-the-ground market data, demand trends, and buyer sentiment to help identify the right price point for each project.Provide detailed competitive intelligence including analysis of comparable projects, competing developers, and emerging market dynamics.Establish and maintain robust benchmarking frameworks to ensure the developer's pricing and product offering remains competitive and well-positioned.Collaborate closely with the pricing, product, and development teams to align market findings with project design, unit mix, and launch sequencing.Track PSF trends, absorption rates, and competitor sell-through data across key micro-markets relevant to the developer's portfolio.ExperienceMinimum 5 years of experience in real estate sales, with at least 2 years in a senior sales manager.Proven track record of building and managing agency networks in the Dubai real estate market.Experience in branded residence sales or luxury/lifestyle property is a strong advantage.Experience delivering sales training and developing high-performing sales teams.Hands-on involvement in pricing, feasibility, or market research functions within a developer environment.Strong understanding of off-plan project sales, payment structures, and the Dubai property market.Skills & CompetenciesExceptional relationship-building and stakeholder management skills.Strong commercial acumen with ability to negotiate and close partnership agreements.Analytical mindset with the ability to translate market data into actionable pricing and sales recommendations.Confident presenter and trainer with the ability to engage diverse audiences.Highly organized with the ability to manage multiple agency relationships simultaneously.Proficiency in CRM systems, sales reporting tools, and market data platforms (e.g. Property Monitor, REIDIN).Bilingual (Arabic and English) is a plus.Deep understanding of the UAE real estate market, regulations, and buyer segments.