Associate Manager – CRM (Consumer)

Job PurposeOwn lifecycle and retention marketing strategy across all 5 markets — growing customer lifetime value through email, SMS, WhatsApp and push, and building the loyalty foundations for a fast-scaling D2C brand. You work as a peer alongside the Growth Manager and Performance Marketing, all reporting directly to the Senior Ecommerce Manager.Key ResponsibilitiesOwn email/SMS/WhatsApp/push lifecycle campaign strategy and execution across all 5 marketsSegment the customer base and design retention and win-back flowsDesign, launches and manages a loyalty/rewards program (as and when introduced)Coordinate with the Merch Manager and Performance Marketing to align lifecycle messaging with merchandising strategy and paid campaignsReport retention KPIs to the Senior Ecommerce Manager, working closely with the Growth Manager / Data Analyst on data and targetsOwns retention end to end, including the targets, rather than just reporting on themTest and optimize messaging, timing and offers by market and language (EN/AR).Brief and review creative from the designers for lifecycle campaigns (email, SMS, push, loyalty assets), keeping every execution aligned to brand theme across EN & AROwns the annual CRM plan and budgetExperience, Qualifications and Skills5-7 years in CRM, lifecycle or retention marketing, ideally in e-commerce/D2CHands-on experience with a CRM or marketing automation platform (e.g. Klaviyo, Clevertap, Moengage, or something similar)Comfortable working across both English- and Arabic-language markets (Arabic fluency a strong plus)Data-literate - comfortable segmenting customers and reading cohort/retention data to shape campaignsExperience designing or running a loyalty program.Strong copywriting and campaign execution skills across multiple channels