Associate Manager or Manager - Marketing (Consumer)

About Shalina Healthcare:We are one of the largest, privately owned pharmaceutical businesses across Africa (Global Head Quarters- Dubai, UAE) with recent forays across multiple, new lines of businesses including Diagnostics and Consumer Healthcare. Over the last 40 years, operating across multiple geographies, we have made it our mission to provide quality medicines to those who need it the most. We manufacture and distribute branded prescription and over-the-counter pharmaceutical and consumer products, across a broad range of therapeutic groups, including anti-malarial, antibiotics, anti-inflammatory, respiratory, gastrointestinal, nutrition, oral care, dermatology, sexual well-being, and antiseptic liquids & soaps. Leading brands, great teams and a focus on influencing the well-being of people have made Shalina a household name in Africa. We have a track record few can match, and our brands are among the most trusted in Africa. We are proud of our history and have big ambitions for the future. Our vision for 2030 is to be the health champion of Sub-Saharan Africa. To achieve this, we are looking for the right people to join us and create a lasting impact not just within our company but on the communities that we serve; people who identify with our Core Values and are as passionate about our Mission as we are.Visit https://www.linkedin.com/company/shalina-healthcare to learn more about us.Role: Associate Manager or Manager – Marketing (Consumer)Base location: Nairobi, KenyaWhat you become a part of:The successful candidate will ensure effective execution of all aspects of branding and marketing for Shalina’s consumer product portfolio in Kenya.What to expect:Lead the monitoring and reviewing of effectiveness of campaigns and initiatives that have been rolled out.Conduct consumer research, develop and manage web content, product and process innovation, competitive analysis, and campaign management.Curate and execute the annual marketing calendar, including Above the line (ATL)/ Below the line (BTL) marketing activities.Execute activation programs including designing/ production of POSM, consumer promotions, E-com activities, sampling programs, etc.Develop project specific promotion material like brochures/ renders/ collaterals.Own new product launch/ re-launch management; implement all aspects of the G-T-M for new product launches- building and executing plans and channel strategies (promotions, media and Point of Sale).Identify market-specific threats/ opportunities and execute plans like price/ pack modifications, product innovations, marketing communications etc.Work with internal/ external creative teams and other agencies to build 360 Integrated Marketing Campaign (IMC).Assume responsibility for A&P budget to drive sales growth (both top line and bottom line). Prepare for weekly/ monthly brand performance reviews.Essential qualifications and experience:Bachelor’s degree in business management or equivalent is mandatory, tertiary qualifications such as MBA in Marketing highly preferred.Minimum 6 years’ experience in brand management role, ideally within consumer healthcare or FMCG industry in Kenya.Essential skills:Excellent consulting and communication skills, with the ability to influence customers and internal stakeholders.Strong collaboration skills to partner with functional teams, agency partners and business teams.Strong communication skills to push on ground activation agenda.Strong analytical skills, understanding consumer needs/ trends and problem-solving approach.Ability to prioritize and manage own workload effectively but also to be flexible and adapt/ respond to emerging issues, short deadlines and other demands or challenges.Self-starter with an ability to stay independently motivated and deliver the assigned mandate.Experience of working cross-culturally with diverse colleagues in a complex multi-country, matrix environment is preferred.Application:If this role is of interest to you, please upload a recent copy of your CV and a member of the Talent Acquisition team will be in touch. We believe that equal opportunities mean inclusion, diversity and fair treatment for all.