Automotive Digital Marketing Manager

An exciting opportunity to help shape the digital growth of an ambitious automotive brand launching and growing in the UK market!Job title: Automotive Digital Marketing Manager

Location: London, UK / Fully On-SiteJob Type: Full-time, PermanentSalary: Up to £70,000The OpportunityWe are recruiting on behalf of an ambitious international automotive brand looking for a commercially minded and hands-on Digital Marketing Manager to lead its digital marketing activity across the UK.This is a key role within the marketing team, responsible for developing and executing digital strategies that build brand awareness, generate high-quality leads and support customer conversion.You'll take ownership across paid media, SEO/SEM, CRM, website performance, social advertising, analytics and digital optimisation, working closely with internal teams, retailers, creative partners and agencies to deliver measurable growth.Key ResponsibilitiesDevelop and execute integrated digital marketing strategies aligned with overall brand and product objectives.Plan, manage and optimise digital advertising and lead generation campaigns across paid search, display, social media, programmatic, affiliates, automotive publishers and retargeting.Lead SEO and SEM strategy to increase organic visibility, website traffic and customer acquisition.Manage website content, performance, UX and conversion optimisation, working closely with developers and creative teams.Oversee digital campaigns across platforms including Meta, Google, TikTok, LinkedIn and YouTube.Develop and manage CRM, email marketing and marketing automation initiatives to support lead nurturing and conversion.Work closely with PR, social, retail, creative and brand teams to deliver integrated and consistent campaigns.Analyse campaign performance using GA4, Google Analytics, Meta Ads Manager and other digital analytics platforms.Develop regular performance reports, identify insights and make data-led recommendations to improve campaign effectiveness.Manage digital marketing budgets, ensuring effective allocation of spend and strong return on investment.Monitor competitor activity, automotive trends, consumer behaviour and emerging digital platforms to identify opportunities for growth.Work with external agencies and technology partners to ensure high-quality campaign delivery and optimisation.Ensure digital activity complies with relevant advertising standards, privacy requirements and data protection regulations, including GDPR.About You5+ years' experience in digital marketing, performance marketing or a related discipline within the automotive sectorStrong understanding of digital marketing channels including SEO, PPC, paid social, programmatic, display, email and lead generation.Proven experience managing paid media campaigns and working with performance marketing agencies or partners.Strong knowledge of Google Ads, Meta Ads Manager, GA4 and digital analytics platforms.Experience managing website CMS platforms such as WordPress, Drupal or similar.Understanding of CRM, email marketing and marketing automation platforms such as Salesforce, HubSpot or Mailchimp.Strong understanding of social media platforms including Meta, TikTok, LinkedIn and YouTube.Commercially and analytically minded, with a strong understanding of KPIs, attribution, conversion rates, customer acquisition and ROI.Excellent project management and stakeholder communication skills, with the ability to manage multiple campaigns and priorities.Comfortable working collaboratively with creative, PR, retail, technology and external agency teams.Familiarity with AI tools such as ChatGPT and other emerging marketing technologies is advantageous.Proactive, commercially focused and hands-on, with the ability to combine strategic thinking with strong execution.Why This Role?You'll have the opportunity to play a key role in the UK growth of an ambitious international automotive brand, with genuine ownership across the digital marketing ecosystem.This is an exciting opportunity for a digital marketing professional who wants to work across strategy, performance, technology, data and creative, while helping establish and grow a recognised automotive brand in the UK market.If you're passionate about digital marketing, performance, data and automotive, we'd love to hear from you.