Automotive Sales Manager HONGQI - GERMANY

Wir sind eine schnell wachsende chinesische **Automobilmarke für Elektrofahrzeuge (EV)** und bereiten derzeit unseren umfassenden Markteintritt in Europa vor. Als **Automotive Sales Manager (Deutschland)** bist du maßgeblich dafür verantwortlich, unser Händlernetzwerk, unsere Marketingaktivitäten und unsere Vertriebsperformance im deutschen Markt aufzubauen und weiterzuentwickeln. Dabei verbindest du operative Vertriebsunterstützung, Händlerentwicklung, die Umsetzung von Marketingaktivitäten und deine Kenntnisse des lokalen Marktes, um schnell eine starke Markenpräsenz aufzubauen und unsere ambitionierten Vertriebsziele im größten Automobilmarkt Europas zu erreichen.Die Position bietet viel Gestaltungsspielraum und ist ideal für eine unternehmerisch denkende Persönlichkeit, die sich in einem dynamischen, internationalen Umfeld wohlfühlt und eine zentrale Rolle dabei übernehmen möchte, eine moderne chinesische Automobilmarke erfolgreich in Deutschland zu etablieren.Key ResponsibilitiesDevelop and execute annual marketing and channel development plans for the German market, including brand promotion, digital marketing campaigns, channel expansion, and local activation to drive sales targets.Build, develop, and manage the local dealer network: recruit, onboard, and continuously improve dealer sales capabilities; provide training, tools, and support to maximize dealer performance and lead conversion.Manage local media, KOLs, influencers, and strategic partnerships to increase brand awareness, reputation and engagement among German consumers and fleet customers. Monitor the effectiveness of market activities, providing data insights and strategic optimization recommendations.Design and optimize channel incentives and marketing support programs (promotions, bonuses, co-marketing funds) to boost dealer motivation, marketing efficiency, and overall terminal (dealer) performance.Monitor local market trends, consumer insights, competitor activities, sales data, and inventory levels; provide regular analysis and recommendations to adjust marketing, channel, and sales strategies in real time.Oversee dealer inventory, orders and operational processes: resolve product-mix issues, delivery challenges, and day-to-day operational bottlenecks between dealers, headquarters, and logistics.Ensure consistent brand standards across all touchpoints: support dealers with showroom design, customer experience standards, campaign execution, service upgrades, and after-sales marketing activities.Required experience & background4–8 years of relevant experience in automotive or mobility channel sales/marketing (automotive/EV experience is a strong advantage).Proven track record in dealer network development and channel management in Germany.Experience with B2B/B2C channel sales, dealer training, and performance management.Hands-on digital marketing and campaign execution experience.Required skills & competenciesStrong commercial acumen and result-oriented mindset.Excellent analytical skills with the ability to translate data into actionable plans.Outstanding communication and relationship-building skills (dealers, partners, internal stakeholders).High energy, proactivity, and ability to work independently in a fast-paced, international environment.Cultural agility – comfortable working with a remote/Chinese headquarters team.Required languagesGerman (native or C2) – mandatory.English (professional / C1–C2) – mandatory.Chinese is a strong plus.Required educationBachelor’s or Master’s degree in Business, Marketing, Sales, Economics, or a related field.Required specificsThis position is a satellite to our Amsterdam-based European HQ. You will work from home and travel frequently to visit channels, dealers and touch-points across Germany. There is no company office in Germany.Home location: within a maximum 2-hour drive of Frankfurt am Main (Rhine-Main). Suitable bases include Frankfurt, Wiesbaden, Mainz, Darmstadt, Bad Homburg / Kronberg, Offenbach and Aschaffenburg. Mannheim / Heidelberg also works if the candidate accepts the southern bias.What we offerOn-Target Earnings, depending on qualification level, in the range of €90,000 to €100,000 gross per year, consisting of a competitive fixed base salary plus a 25% performance-based On-Target bonus linked to dealer development and sales targets.Company car or generous car allowance, plus reimbursement of documented business kilometers.25 days holiday + bank holidays.International growth opportunities within a rapidly expanding Chinese EV brand.Direct exposure to senior management and the chance to shape the Polish market entry from the ground up.About FAW Europe / HONGQIFAW Europe is a subsidiary of the China FAW Group Corporation, which is one of the oldest and largest automotive manufacturers in China. Originally founded in 1953 as First Automotive Works, the corporation operates internationally to export and manufacture vehicles in over 70 countries. Ranging from heavy-duty and commercial trucks (through FAW Trucks) to municipal transit buses, construction machinery, and passenger cars. Flagship brands include JIEFANG (commercial trucks), BESTUNE (passenger cars) and HONGQI (high-end luxury vehicles; https://www.hongqi.nl). Through various international subsidiaries, joint ventures and assembly plants, FAW has a massive presence outside of China, particularly across markets in Africa, the Middle East, Southeast Asia, and Latin America. In addition to our own brands, FAW-Volkswagen and FAW Toyota are partnerships that build and sell vehicles within China and globally.A reference and background check will be part of the selection process.WE WILL ONLY BE ACCEPTING APPLICATIONS FROM CANDIDATES, WITH AN UNRESTRICTED RIGHT TO WORK IN THE NETHERLANDS.ACQUISITION AS A RESULT OF THIS VACANCY IS NOT APPRECIATED