AVP Marketing Business Partnerships - Credit Cards

Engagement details:Job Title: AVP Marketing Business Partnerships - Credit Cards Client: Global Cards & Payments FirmEnd-client: Leading BankEmployment type: Initial 6-month contract with strong potential for extensionLocation: Onsite in Abu Dhabi/ Dubai, UAEExperience level: 8+ yearsAvailability: Immediately available or 30 days notice*This role is open to candidates across the globe and can be based in either Dubai or Abu Dhabi with travel between emirates.Role Overview:Our client, a Global Cards & Payments firm, is engaged with a leading bank in the UAE and is seeking to onboard a AVP Marketing Business Partnerships - Credit Cards who will be responsible for creating and executing customer communications related to customer engagement and revenue for credit cards. The role is intended to support the client’s credit card customer-engagement, retention, and revenue objectives by providing dedicated CRM marketing expertise. It will involve developing, executing targeted customer communications and lifecycle campaigns developing. The role also requires regional market experience, ideally complemented by exposure to developed markets, to ensure campaigns address local customer needs while incorporating relevant international CRM and marketing best practices.Key Responsibilities:Deliver customer communications through CRM and owned channels related to customer engagement, retention and revenue for existing customers with credit cards.Deliver customer communications assets and plans relating to credit card onboarding journeys, cross-sell, ancillary services or next best offer through CRM.Prepare the plans with business stakeholders identifying what communications are required to what customers, at what times and through which channelsPrepare the communications and creative assets in English and Arabic. Preparing approvals on copy and messaging across relevant stakeholders across credit card product, legal, compliance, marketing and businessEnsure links are tagged appropriately and managing the customer journey from an EDM to app or other appropriate digital platforms including the client's mobile appWorking with internal departments on requesting data for the communications (where required) and managing tests of communication with appropriate approvalsManaging the calendar of communications and booking of slots for EDM, SMS within the client's operating model. Track marketing performance pre, during and post launch to ensure timely identification and effective resolution of corrective actionsAbility to deliver on executional excellence, managing projects on time and within budgetKnowledge and Experience 8+ years relevant experience in marketingExperience in a CRM marketing role working with agencies and teams. Marketing background in banking or CRM preferred.Advertising or marketing agency experience also acceptable only if on CRM.Experience working on CRM campaigns and on CRM platforms specifically Microsoft Dynamixs.Experience of working with global, regional and local marketing teams. Experience in the region and ideally also developed markets.Ability to review English copy with strong knowledge of copywriting, grammar rules and what makes effective marketing copy. Comfortable in understanding marketing strategies and plans especially for below the line communication and retention plans.Able to adhere to clear marketing processes and influence other departments to align.Demonstrate a proactive, flexible and solution driven attitude and stress resilient.Fluent in English and ideally Arabic also.Ability to travel between office locations for meetings and workshops