AVP of Growth

Note: Hiring for a client in D2C segment.Title: AVP of GrowthLocation: DelhiExperience: 5 to 8 Years (preferrably from D2C, consumer focused background)Notice Period: Immediate to 15 daysBudget: 18 - 20 LPAABOUT THE ROLEThe client's growth engine - Meta, Google, YouTube, and the D2C website needs a single owner who lives inside Ads Manager and thinks in metrics as fluently as in storyboards. We're hiring an AVP, Growth to own performance marketing end-to-end: campaign structure, budget, and the creative that feeds it. This is a dual-mandate role equally responsible for efficient, hands-on media buying and for the creative strategy that drives it.WHAT YOU WILL DOLive inside Meta Ads Manager daily campaign structure (CBO/ABO), audience segmentation, retargeting, and bid/budget strategy across the full funnel.Read Meta metrics fluently and act on them — CPM, CTR, CPA, frequency, hook/hold rate, breakdowns by placement and audience — to diagnose exactly why a campaign is or isn't working.Own performance marketing end-to-end across Meta, Google, and YouTube — strategy, budget allocation, campaign structure, and daily optimization.Set and own the north-star metrics: CAC, ROAS, LTV, and contribution margin — report weekly with a clear read on what's working and what isn't.Own creative strategy for every performance channel — brief, direct, and review creative (static, video, UGC) from in-house resources, freelancers, and agencies.Own the full funnel from ad click to purchase — work directly with the website/CRO owner on landing pages, PDPs, and checkout to fix what's leaking conversion.Own the Meta/Google/YouTube performance marketing P&L — spend, contribution margin, and payback period — with direct accountability to the founders.Build and lead a small in-house growth team, while directing external agencies and freelancers for creative production and specialized media buying.WHAT WE'RE LOOKING FOR6-8 years in D2C growth or performance marketing, with deep hands-on time inside Meta Ads Manager — not just overseeing an agency that runs it.Can read a Meta Ads Manager account cold and diagnose the problem — rising CPMs, ad fatigue from frequency, weak hook rate, bad audience-creative match — within minutes, not days.Strong command of CAC, LTV, ROAS, and contribution margin — not just topline ROAS.Proven track record scaling paid media on Meta, Google, and YouTube with real budget ownership and accountability for CAC.Comfortable owning a P&L — spend against revenue, contribution margin, and payback period — not just a media plan.Real experience briefing and directing creative teams, freelancers, or production houses — you can tell a good ad from a mediocre one before it spends a rupee.Fluency with GTM, GA4, and Meta Pixel/CAPI setup, debugging, and attribution.Advanced, hands-on ability with AI tools like Claude for deep analysis — pulling patterns out of campaign data, diagnosing performance drops, and turning raw numbers into a clear next action, not just using AI for ad copy.