B2B GROWTH & MARKETING LEAD

Company: Tuwe Bora LtdLocation: Kitengela, KenyaIndustry: Circular Textiles | Sustainable Manufacturing | Fashion | RecyclingEmployment Type: Full-timeTuwe Bora is building the next phase of its growth and we are looking for a commercially minded B2B Growth & Marketing Lead to help us strengthen our market presence, generate qualified business opportunities and position Tuwe Bora as a leading circular textile and manufacturing partner in Kenya and the wider East African market.This is not simply a social media role.We are looking for someone who understands how marketing supports sales, customer acquisition, partnerships and revenue growth.About Tuwe BoraTuwe Bora is a circular textile enterprise working across sustainable fashion, white-label and small-batch manufacturing, textile waste recovery, upcycling, training and emerging textile recycling solutions.As we scale, we want to build predictable demand from fashion brands, corporates, hospitality businesses, manufacturers, institutions and other B2B customers.Your RoleYou will be responsible for developing and executing Tuwe Bora's marketing and demand-generation strategy while working closely with the Business Development and leadership teams.Key responsibilities will include:• Develop and execute Tuwe Bora's B2B marketing strategy.• Generate qualified leads and opportunities for the sales team.• Build campaigns targeting fashion brands, corporates, hotels, manufacturers and other priority customer segments.• Strengthen Tuwe Bora's positioning as a circular textile, sustainable manufacturing and recycling partner.• Manage LinkedIn, website, email marketing and other relevant digital channels.• Develop compelling content, case studies, capability profiles and customer success stories.• Build and manage prospect and customer databases.• Support product launches, events, exhibitions and partnership campaigns.• Track lead generation, campaign performance and marketing-attributed pipeline.• Conduct competitor, customer and market research to identify growth opportunities.• Work closely with the sales team to move prospects from awareness to qualified opportunities.• Ensure Tuwe Bora's sustainability and impact story is communicated professionally and commercially.What Success Looks LikeWe will measure this role on outcomes, not just activity.Key KPIs will include:• Number of qualified B2B leads generated.• Value of marketing-generated sales pipeline.• Conversion of marketing leads into sales opportunities.• Revenue attributable to marketing activities.• Growth of Tuwe Bora's prospect and decision-maker database.• Website and campaign-generated enquiries.• Strategic partnerships and market opportunities generated.• Quality and consistency of brand communication and market positioning.Who We Are Looking ForYou may be a strong fit if you have:• Degree or diploma in Marketing, Communications, Business, Digital Marketing or a related field.• 3+ years of experience in marketing, growth, B2B marketing or business development support.• Demonstrated ability to generate leads and support revenue growth.• Strong content writing and storytelling skills.• Experience managing digital campaigns, LinkedIn, email marketing and websites.• Strong understanding of customer segmentation and marketing funnels.• Ability to work with sales teams and understand sales pipelines.• Good analytical skills and ability to report on marketing performance.• Strong communication, organisation and project-management skills.Experience within fashion, manufacturing, sustainability, hospitality, textile, recycling or circular economy sectors will be an added advantage.The Person We WantWe are looking for someone who is:✓ Commercially minded✓ Creative but data-driven✓ Proactive and self-directed✓ Comfortable building systems from the ground up✓ Passionate about sustainability and African manufacturing✓ Able to translate ideas and impact into compelling market propositions✓ Focused on generating measurable business resultsWhy Join Tuwe Bora?You will have the opportunity to help shape the growth of an ambitious African circular textile company working at the intersection of manufacturing, sustainability, innovation and impact.You will not simply be managing marketing activities — you will help build the demand-generation engine that supports Tuwe Bora's next phase of growth.Interested?Send your CV and a short cover note outlining a marketing or growth campaign you have successfully executed and the results achieved to info@tuwebora.com.Application Deadline: 20.08.2026Please use the subject line: Application – B2B Growth & Marketing Lead#Hiring #MarketingJobs #B2BMarketing #GrowthMarketing #SustainabilityJobs #CircularEconomy #TextileIndustry #Manufacturing #KenyaJobs #TuweBora