B2C Sales

About The RoleMadar is seeking an experienced and results-driven B2C Sales to lead the growth ofMadar's consumer-focused last-mile delivery business across Saudi Arabia.The ideal candidate will have 5-7+ years of solid B2C sales experience, preferably withinlast-mile delivery, courier, e-commerce, quick commerce, on-demand delivery, ortechnology-enabled consumer services.The candidate should have a strong understanding of the Saudi B2C market, provenexperience acquiring and growing a high volume of consumer customers, an establishednetwork within relevant industries, and a strong track record in customer acquisition,demand generation, sales strategy, and revenue growth.Key ResponsibilitiesB2C Sales Strategy Develop and execute the B2C sales strategy for Madar's last-mile delivery services Define target customer segments based on customer needs, demographics,locations, purchasing behavior, and delivery requirements. Identify high-potential B2C segments and develop strategies to increase customeracquisition and revenue. Develop and execute plans to expand Madar's B2C customer base across key Saudicities and markets. Set sales targets and develop action plans to achieve revenue and customeracquisition objectives.Customer Acquisition Lead the acquisition of new B2C customers through direct sales, partnerships,referrals, digital channels, and other relevant acquisition channels. Build and manage a strong pipeline of prospective customers Develop strategies to increase customer conversion from leads and prospects intoactive customers. Identify opportunities to increase customer frequency, retention, and lifetime value Develop initiatives to reactivate inactive customers and reduce customer churnE-commerce & Last-Mile Business Development Build relationships with e-commerce merchants, online sellers, retailers, socialcommerce businesses, SMEs, and other businesses that require last-miledelivery solutions. Identify potential customer segments that generate recurring delivery demand Develop partnerships and commercial opportunities that can generate consistentB2C delivery volumes. Understand customer delivery requirements and recommend appropriate Madarsolutions. Monitor market trends across e-commerce and last-mile delivery to identify newbusiness opportunities.Demand Generation Develop initiatives to generate consistent delivery demand and customervolume. Identify new customer acquisition channels and optimize existing channels Work closely with Marketing and other teams to develop campaigns and initiativesthat drive customer acquisition and usage. Monitor acquisition performance, conversion rates, customer activity, and revenuecontribution. Continuously test and improve customer acquisition strategiesClient & Partner Network Leverage an established network within the Saudi e-commerce, retail, delivery,and last-mile ecosystem. Build and maintain relationships with key potential customers, merchants, retailers,and strategic partners. Identify high-value accounts and opportunities that can generate recurring deliveryvolumes. Lead commercial discussions, negotiations, and partnership agreementsMarket & Performance Management Monitor B2C market trends, competitor activities, customer behavior, and pricing Track key KPIs including:New Customer AcquisitionActive CustomersCustomer Conversion RateDelivery VolumeRevenueCustomer RetentionCustomer Acquisition CostCustomer Lifetime ValueChurn Rate Provide regular performance reports, forecasts, and recommendations to seniormanagement.Team Leadership Lead and develop the B2C sales team Set individual and team targets and monitor performance Coach team members on prospecting, customer acquisition, negotiation, andclosing. Establish a results-driven culture focused on customer growth and revenueRequirements Bachelor's degree in Business Administration, Marketing, Sales, or a related field *5 to 7years of sales or business development experience in Saudi Arabia's last-mile deliverymarket. Proven track record of achieving sales targets and acquiring new customers Strong understanding of the Saudi market and B2C customer behavior Established network of potential customers is highly preferred Experience in *e-commerce, logistics, delivery, or technology companies* is preferred Strong communication, negotiation, and presentation skills Strong customer relationship management skills Self-motivated, results-oriented, and commercially driven Good knowledge of CRM systems and sales pipeline management Excellent command of Arabic and English