BM Marketing Manager
TWYFORD INTERNATIONAL (Tanzania) · Dar es Salaam, Tanzania
Apply & track with Apply EdgeThe Marketing Manager – Tanzania will be responsible for overseeing Tiles and sanitary ware showroom operations, driving sales growth, managing teams, and ensuring an exceptional customer experience. This role requires a commercially minded leader with strong retail management experience, preferably within the ceramic tiles or sanitary ware industry, and the flexibility to work across different regions in Tanzania.Key Responsibilities1. Sales & MarketingLead showroom sales and marketing activities to achieve and exceed assigned targets.Plan and execute promotional campaigns within approved budgets.Develop and implement effective product promotion and sales strategies.2. Showroom OperationsEstablish and maintain daily, weekly, and monthly reporting systems.Ensure compliance with company policies, procedures, and operational standards.Supervise IT systems and ensure showroom equipment is properly maintained.3. Inventory ManagementMonitor stock movement and inventory levels to prevent shortages or overstocking.Coordinate with suppliers and internal teams to ensure timely replenishment.Ensure accurate product labeling, organized storage, and attractive product displays.4. Customer Service & Order ManagementLead sales and service teams to deliver excellent customer experience.Manage wholesale and project-based orders, including coordination of deliveries.Handle customer inquiries, escalations, and after-sales support professionally.5. Showroom Presentation & MerchandisingOptimize showroom layout, visual merchandising, and customer flow to maximize sales.Maintain a clean, professional, and brand-aligned showroom environment.6. Team Leadership & Performance ManagementRecruit, train, and develop showroom staff.Set KPIs, monitor performance, and conduct regular evaluations.Manage employee relations and promote a positive, high-performance work culture.7. Cost Control & ProfitabilityMonitor operational expenses and manage budgets effectively.Ensure showroom profitability through cost control and revenue optimization.8. Digital Marketing & Online PromotionDevelop and manage online marketing initiatives, including VOSA and at least three other digital platforms.Coordinate digital campaigns to support showroom sales and brand visibility.9. Liaison & Internal CoordinationWork closely with warehouse, planning, logistics, and other internal departments to meet customer and business requirements.Education & Experience RequirementsBachelor’s degree or above in Sales, Marketing, International Trade, or a related field.Minimum 3-6 years of experience in retail sales and Tiles store/showroom management.At least 2 years of leadership experience in ceramic tiles or sanitary ware sales.Proven experience managing teams of 7 or more staff in cross-cultural environments.Key SkillsStrong working knowledge of MS Office (Excel, PowerPoint, Word) and email communication.Expertise in sales planning, marketing strategy, inventory management, and brand promotion.Ability to analyze customer behavior, develop innovative sales models, and handle operational challenges.Core CompetenciesRetail and showroom operations managementSales and marketing leadershipTeam training and performance managementCustomer experience optimizationInventory, cost, and profitability controlCrisis management and problem-solving