Brand & Social Media Specialist (AI-First) — Founding Team

Brand & Social Media Specialist (AI-First) — Founding Team

Company: AtheerB (ATHEERE)Location: Riyadh, Saudi Arabia — Hybrid / Remote FlexibilityCompensation: Equity-Based Only — No SalaryReporting To: Get Started V — RiyadhIndustry: AI Beauty-Tech | Skincare | Cosmetics | E-CommerceApplication: careers@atheerb.co⸻About AtheerBAtheerB (ATHEERE) is building the future of AI-powered beauty technology.Our mission is to transform how consumers understand their skin, discover beauty products, and experience personalized beauty recommendations through artificial intelligence.We are developing an AI-first beauty ecosystem combining:* AI-powered skin and hair analysis* AI Beauty Consultant experiences* Personalized skincare and beauty recommendations* Ingredient intelligence and product discovery* Climate-tailored beauty insights* Beauty education and digital content* Beauty product shopping and commerce integrations* Personalized customer experiencesBuilt in Saudi Arabia with global ambitions, AtheerB aims to become a recognized beauty-tech brand across the GCC and international markets.Supported by Get Started V, our Riyadh-based venture builder, we are seeking an exceptional Brand & Social Media Specialist to join our founding team and help build AtheerB into a distinctive, trusted, and highly engaging consumer brand.This is not a conventional social media management role.We are looking for a creative, commercially minded, AI-native brand builder who understands how to transform a startup into a brand that people recognize, trust, follow, and recommend.The OpportunityAs Brand & Social Media Specialist, you will help shape AtheerB’s brand identity, digital presence, content strategy, and online community from the ground up.You will be responsible for combining strong creative judgment with advanced AI-powered tools to deliver high-quality content at startup speed.You will work across branding, content production, social media, community engagement, influencer collaboration, and campaign optimization.Your mission is to make AtheerB stand out in the competitive beauty industry while maintaining a premium, consistent, and culturally relevant identity.We want someone who can think strategically, create independently, execute quickly, and continuously improve based on real performance data.Key Responsibilities1.

Brand Strategy & Identity* Help develop and maintain AtheerB’s brand positioning and personality.* Establish consistent visual and verbal communication across digital channels.* Translate company strategy into compelling brand narratives.* Maintain brand consistency across social media, campaigns, websites, and product launches.* Develop brand guidelines for content creation.* Research beauty, skincare, lifestyle, and consumer technology trends.* Support brand awareness and positioning initiatives.* Build a recognizable identity that resonates with Saudi, GCC, and international audiences.2. Social Media Strategy & ManagementTake ownership of AtheerB’s social media presence across platforms such as:* Instagram* TikTok* Snapchat* X* LinkedIn* YouTube* Emerging social platformsResponsibilities include:* Develop and execute the social media strategy.* Create monthly and quarterly content calendars.* Plan organic audience growth initiatives.* Manage publishing schedules and content distribution.* Monitor engagement, reach, and audience growth.* Optimize content for platform-specific algorithms and formats.* Identify emerging trends and creative opportunities.* Coordinate campaigns and product launches.* Build a consistent social media experience across Arabic and English channels.3. AI-Powered Content CreationAtheerB is an AI-first company.We expect you to be an advanced user of AI tools capable of creating high-quality marketing content efficiently.You should have practical experience with tools such as:AI Writing & Research* ChatGPT* Claude* Gemini* PerplexityAI Image Generation* Midjourney* OpenAI image generation* Adobe Firefly* Stable Diffusion or similar toolsAI Video & Creative Production* Runway* Pika* CapCut AI* AI video generation and editing platformsDesign & Creative Tools* Canva AI* Adobe Photoshop* Adobe Illustrator* Figma* Adobe ExpressAutomation & Marketing* Make* Zapier* n8n* Meta Business Suite* Social media scheduling and analytics platformsYou should know how to use AI for:* Creative concept development* Image generation* Short-form video production* Scriptwriting* Content ideation* Arabic and English content adaptation* Campaign variations* Trend analysis* Content repurposing* Marketing automation* Performance analysisImportant: We are not looking for someone who simply generates AI content and publishes it.We want someone with strong creative taste, excellent storytelling skills, and the ability to produce professional, brand-consistent content using AI as a competitive advantage.4. Creative Production & DesignCreate and coordinate high-quality creative assets, including:* Social media graphics* Instagram carousels* TikTok and Reels videos* Snapchat content* Stories and interactive content* Campaign visuals* Product launch creatives* Promotional materials* AI-generated lifestyle imagery* Educational beauty content* Motion graphics and short-form videosEnsure all creative assets follow AtheerB’s brand identity and communicate a premium, modern beauty-tech experience.5. Content Strategy & StorytellingDevelop content that educates, inspires, entertains, and converts.Key content themes may include:* Skincare education* Haircare routines* AI skin analysis* Personalized beauty recommendations* Beauty technology* Product discovery* Ingredient education* Beauty trends* Customer experiences* Behind-the-scenes startup stories* AI Beauty Consultant demonstrationsTransform technical AI capabilities into simple, engaging stories that customers understand.Work with relevant experts to ensure specialized skincare claims are appropriately reviewed.6. Community Building & EngagementBuild a loyal community around AtheerB.Responsibilities include:* Monitor comments, messages, and brand mentions.* Engage with followers and potential customers.* Develop community engagement initiatives.* Identify customer questions and concerns.* Encourage user-generated content.* Support customer advocacy programs.* Monitor brand sentiment.* Build relationships with beauty communities and creators.* Translate audience feedback into actionable insights.Our goal is not simply to gain followers.We want to create a community that trusts AtheerB and actively participates in its growth.7. Influencer & Creator CollaborationSupport relationships with:* Beauty influencers* Skincare creators* Makeup artists* Dermatology educators* Lifestyle creators* UGC creators* Beauty communitiesResponsibilities include:* Identify relevant creators.* Develop influencer collaboration concepts.* Coordinate content briefs.* Support influencer campaigns.* Track campaign performance.* Evaluate creator partnerships.* Develop scalable creator engagement programs.8. Performance Marketing SupportCollaborate with Marketing and Business Development to create high-performing content for customer acquisition.Responsibilities include:* Develop advertising creatives.* Test different content hooks and messages.* Optimize creative performance.* Support Meta, TikTok, Snapchat, and Google campaigns.* Create conversion-focused content.* Analyze audience behavior.* Improve engagement-to-conversion performance.* Coordinate brand and performance campaigns.You should understand the relationship between creativity, audience engagement, customer acquisition, and revenue.9. AI Content Systems & AutomationHelp establish a scalable AI-powered content production system.Develop workflows covering:Research → Strategy → Ideation → Creation → Review → Publishing → Analytics → OptimizationYou will help create:* AI prompt libraries* Content templates* Brand-specific AI instructions* Creative automation workflows* Bilingual content processes* Asset libraries* Content approval workflows* Performance reporting dashboardsThe objective is to create a lean, highly productive marketing operation capable of producing excellent content without unnecessary overhead.Required ExperienceIdeally, you have:* 3+ years of experience in social media, brand marketing, digital content, or creative production.* Proven experience managing consumer-facing social media accounts.* Strong knowledge of Instagram, TikTok, Snapchat, and other major platforms.* Advanced practical experience with generative AI tools.* Strong visual storytelling and content creation skills.* Experience creating short-form video content.* Understanding of social media analytics.* Ability to develop content strategies and calendars.* Excellent communication and organizational skills.* Strong creative judgment and attention to detail.* Ability to work independently in an early-stage environment.Professional Arabic and English communication skills are strongly preferred.Strong AdvantagesWe are particularly interested in candidates with experience in:* Beauty and skincare* Cosmetics* Fashion and lifestyle* Luxury consumer brands* E-commerce* Consumer technology* AI-powered creative production* Influencer marketing* Saudi and GCC consumer markets* Startup brand buildingWhat Makes You Stand OutYou are someone who:* Understands how to build a brand from zero.* Can create professional content using AI tools.* Has a strong eye for beauty, design, and aesthetics.* Understands Saudi consumer behavior.* Can produce engaging Arabic and English content.* Knows how to turn trends into relevant brand content.* Can independently plan and execute campaigns.* Understands both organic growth and paid social creative.* Uses data to improve creative decisions.* Takes ownership rather than waiting for instructions.* Is comfortable working in a fast-moving startup environment.What Success Looks LikeYour performance will be measured through:* Brand awareness growth* Organic reach and impressions* Audience growth and engagement quality* Content consistency and production quality* Website traffic from social channels* Customer registrations generated* Campaign conversion performance* Influencer and creator collaborations* Community engagement and sentiment* AI-driven production efficiency* Brand consistency across channelsWe value measurable outcomes—not simply the number of posts published.Your First 90 DaysFirst 30 Days — Brand & Strategy* Review AtheerB’s current brand and digital presence.* Develop a brand and social media audit.* Define content pillars and creative direction.* Establish a content calendar.* Build an AI-assisted creative workflow.* Identify priority growth opportunities.Days 31–60 — Execution & Growth* Launch consistent bilingual content.* Implement short-form video production.* Develop initial brand campaigns.* Test different content formats and messaging.* Establish community engagement workflows.* Begin creator and influencer outreach.Days 61–90 — Optimization & Scale* Analyze performance and optimize content.* Improve creative production efficiency.* Build reusable AI content systems.* Establish reporting dashboards.* Develop a six-month brand and social growth roadmap.* Present performance and recommendations to leadership.Compensation — ImportantThis is an equity-only founding team opportunity.There is no fixed salary at this stage.Compensation will be through an agreed equity grant in AtheerB, subject to legal documentation, vesting conditions, performance milestones, and continued engagement.Please apply only if you understand and accept the equity-based structure.Why Join AtheerB?* Join at the founding stage.* Receive equity ownership in the venture.* Help create a Saudi-born beauty-tech brand with global ambitions.* Build the brand and social media function from zero.* Work at the intersection of AI, beauty, and creativity.* Experiment with advanced AI content technologies.* Work directly with Get Started V leadership in Riyadh.* Influence brand strategy and creative direction.* Participate in the long-term value you help create.How to ApplyPlease send:* CV or LinkedIn profile* Creative portfolio* Social media accounts or campaigns you have managed* Examples of AI-generated images or videos you created* AI tools you use professionally* Arabic and English content samples* Current location* Availability and expected weekly commitmentApplication ChallengePlease prepare a brief creative proposal answering:If you joined AtheerB tomorrow, how would you build our brand awareness and social media presence during your first 90 days using AI tools, with a limited marketing budget?Include:1. Your proposed content strategy.2. Three creative campaign ideas.3. AI tools you would use.4. Your approach to growing our audience organically.5. The KPIs you would track.Apply: careers@atheerb.coEmail Subject: Brand & Social Media Specialist — AtheerBAtheerB — Building the Future of AI-Powered Beauty.