Brand and Communication Senior Manager

Hungerstation is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.Job DescriptionTo lead HungerStation’s top-of-the-funnel brand strategy, holistic in-app visual identity, and end-to-end media planning and execution, driving top-of-mind awareness and robust brand health.Key Accountability Areas And ActivitiesBrand Strategy & Governance:Lead the proactive development of the holistic brand experience, seasonal direction, and identity governance across all customer touchpoints. Oversee the app's overall look and feel, ensuring seamless transformation during key seasonal moments (e.g., Ramadan splash screens, app themes, and tiles). Ensure consistent alignment with the Product team so that no new feature (e.g., HRewards) is launched without a defined identity and clear usage guidelines. Align brand priorities with Food Marketing, QC Marketing, and other functions to ensure campaigns collectively strengthen a consistent HungerStation brand. Media Planning & ExecutionTranslate campaign goals into clear media objectives, KPIs, targeting strategies, and channel roles tailored to specific audience conversion journeys. Ensure rigorous campaign tracking requirements, including deep links, attribution frameworks, and naming conventions, are properly established for accurate evaluation. Evaluate the overall media mix to identify relevant placement opportunities, challenging agency recommendations to ensure efficiency and clear rationale. Build stronger media best practices across the team, establishing campaign setup standards, tracking checklists, and performance benchmarks. Performance Monitoring & AnalyticsMonitor key brand-health indicators, including top-of-mind awareness (TOM), consideration, brand preference, sentiment, and share of voice. Monitor campaign performance and budget run rates closely to identify underspending, overspending, or unusual spikes, taking immediate corrective action. Analyze campaign results beyond topline metrics, translating findings into actionable optimization recommendations and future communication strategies. Agency ManagementManage relationships with media agencies assertively to maintain execution quality, resolve issues quickly, and ensure campaigns are launched accurately and on time. Identify clear execution processes to reduce split ownership and avoid long back-and-forth delays during campaign setups. Strategy & PlanningContribute to the development and execution of the Division’s OKRs, while ensuring alignment with other Functions' heads. Make critical decisions that support the Division's strategic and tactical direction. Establish the plans for the respective functions/teams and provide inputs that support the Division’s goals and objectives. Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary. Governance And ResilienceFollow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner. Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness. Uphold a high-performance working environment and promote HS’s Values. People ManagementSet performance objectives, provide necessary support, evaluate direct reports, and provide regular feedback on performance. Participate in the identification and recruitment of key talents for the function. Provide clear direction, prioritize tasks, assign and delegate responsibility, and monitor the workflow. Provide opportunities for team members to suggest, participate in, and contribute to improvement, innovation, and knowledge-sharing initiatives. Budget ManagementManage and own the budgeting cycle and provide input to the budgeting process. Ensure effective utilization of the function's budget, and report accurately on progress and challenges. Investigate and propose implementing strategies that result in a positive financial impact for HS. Qualifications8 -10 years of relevant experience in brand management, integrated marketing, and media planning.Strong understanding of media budget splits, deep-linking, attribution modeling, and full-funnel activation strategies.Proven experience in tracking and optimizing brand health metrics (TOM, BP, BL, Brand Recall).Demonstrated ability in assertive agency management and improving execution efficiencies.Bachelor’s degree in Marketing, Business Administration, or a relevant field is required.Master’s degree is preferred.