Brand Communication Manager - Global Brand

Company: Multinational Brand About the RoleYou will own the annual marketing communications plan and budget, safeguard the brand, run multi-channel campaigns, manage PR and influencer activity, and work with partner agencies to deliver high-quality, consistent and measurable communications.Key ResponsibilitiesPlanning & Budgeting* Develop the annual marketing communications plan and budget in line with business and marketing strategy and objectives.* Allocate resources efficiently across channels and initiatives, and track spend against budget throughout the year.* Analyze ROI and campaign performance metrics to optimize future strategies and investment decisions.Brand & Campaign Management* Maintain and enforce brand guidelines, visual standards and tone of voice across print, digital and physical touchpoints.* Plan and manage the development of campaign assets and oversee end-to-end campaign execution across multi-channel advertising and direct marketing.* Ensure all communications are consistent, on-brand and aligned with campaign objectives.Social Media Content Management* Manage the creation and development of high-quality, brand-compliant social media content.* Oversee the content calendar, review content for quality and brand fit, and monitor channel performance.Public Relations & Media Engagement* Build, manage and coordinate the PR plan and all related activities, including media relations and press engagement.* Plan and manage influencer marketing programs, from selection and briefing to measurement.Reporting & Performance Analysis* Prepare monthly and quarterly performance and budget reports for senior management.* Translate data and insights into clear recommendations for improving communications effectiveness.Procurement & Agency Management* Manage the procurement process for marketing communications and ensure compliance with internal company policies.* Manage partner agencies across brand, PR, print and social media production, including briefing, quality control, timelines and performance.Qualifications & Experience* Bachelor's degree in Marketing, Communications, Public Relations, Business or a related field.* 5–8 years of experience in marketing communications, brand or PR.* Proven experience developing and managing marketing plans and budgets.* Hands-on experience managing multi-channel campaigns, social media and influencer marketing.* Experience working with and managing external agencies and vendors, including procurement processes.Skills & Competencies* Strong strategic thinking with excellent project and campaign management skills.* Excellent written and verbal communication, with a strong eye for brand consistency and quality.* Strong stakeholder, vendor and negotiation skills.