Brand Communications Specialist

Key Accountability Areas & ActivitiesBrand Strategy, Positioning & IdentityDefine and executes holistic brand positioning, campaign messaging frameworks, and long-term brand equity strategy.Establish, update, and govern comprehensive Brand Guidelines across all channels, ensuring consistent visual and verbal identity across online and offline touchpoints.Lead creative direction and copywriting standards for masterbrand campaigns, seasonal activations, and tactical promos.In-App Visual Experience & Product BrandingOwn the visual branding strategy for the core app experience, driving the end-to-end design and rollout of seasonal themes, splash screens, banners, and promotional tiles.Partner directly with Product and UI/UX design teams to establish visual design systems for new product features, loyalty programs and sub-brands.Ensure feature launches align with master brand design principles and offer intuitive, visually engaging user journeys.Integrated Media Planning & ExecutionTranslate brand objectives into multi-channel media strategies, defining channel roles, targeting parameters, and budget allocations tailored to customer conversion journeys.Oversee media execution and technical setup, including deep-linking, attribution modeling, campaign naming conventions, and tracking taxonomies.Optimize the total media mix across paid social, performance channels, OOH, and influencer marketing, ensuring maximum ROI and brand efficiency.Creative Production & Agency ManagementManage creative, media, and PR agencies setting clear creative briefs, review processes, production timelines, and quality benchmarks.Oversee the end-to-end production of digital, video, print, and out-of-home (OOH) assets, balancing creative excellence with turnaround speed.Streamline cross-functional feedback workflows between internal marketing stakeholders, product teams, and external agency partners.Performance Monitoring, Brand Analytics & PRTrack and report on core brand-health metrics, including Top-of-Mind (TOM) awareness, Consideration, Brand Preference, Brand Lift, and Share of Voice (SOV).Monitor campaign execution, pacing, and budget run rates in real time to optimize performance and reallocate spend dynamically.Oversee organic brand communications, PR announcements, and brand reputation initiatives to maintain a strong public narrative.Strategy, Budget & Team LeadershipAlign Brand & Communications goals with divisional OKRs and overarching business targets.Own and manage the brand communications budget, ensuring optimal resource allocation and accurate financial forecasting.Mentor and manage direct reports, establishing high-performance standards, operational workflows, and continuous development opportunities.QualificationsMinimum of 3 years experience in brand management, integrated communications, creative direction, and media strategy (preferably in tech, e-commerce, or QSR/delivery platforms).Proven track record in defining visual identities, leading creative production, and managing product design alignment.Strong expertise in full-funnel media planning, budget split modeling, attribution, and deep-linking integration.Demonstrated experience managing creative and media agencies with clear operational rigor.