Brand Development & Communications Lead

We are looking for an exceptional Brand Development & Communications Lead to join a dynamic consumer and retail organization in Dubai.This is not a traditional brand management role.Working closely with the Head of Department, you will take new brand concepts from a blank page and transform them into distinctive, launch-ready consumer brands. From visual identity and packaging to retail presence, communications and creator activation, you will help define how each new brand looks, feels, speaks, and shows up in the market.Your MissionOwn the development of the complete brand identity and communications toolkit for new and emerging brands, ensuring every consumer touchpoint tells one clear, compelling and commercially relevant story.You will:Source, brief and manage creative, branding and communications agenciesLead the development of Brand Books, visual identities and brand guidelinesOversee packaging concepts and creative developmentTranslate brand strategy into compelling communication concepts and campaign territoriesDevelop retail assets including POSM, gondolas, podiums, GWP concepts and launch kitsBuild visual toolkits and comprehensive brand asset librariesEstablish clear guidelines that enable consistent execution across markets and channelsSupport PR planning, creator activation and launch communicationsEnsure every brand touchpoint is cohesive, distinctive and ready for marketReview and refine creative outputs with the Head of Incubation before management presentationWho We’re Looking ForWe are looking for a brand builder, not simply a brand custodian.You may come from brand development, creative marketing, brand communications, consumer marketing, or a leading creative or branding agency. What matters most is your ability to take an idea and turn it into a brand people can recognize, understand and connect with.You will ideally bring strong experience across:Consumer brand development and visual identity creationCreative and branding agency managementPackaging, retail environments and consumer touchpointsTranslating strategy into powerful creative directionBrand guidelines, toolkits and launch asset developmentPR, communications and creator-led activationComplex project and stakeholder managementExceptional attention to design, detail and brand consistencyExperience within beauty, fragrance, FMCG or premium cosmetic brands would be highly advantageous.Why This Opportunity Is DifferentYou will not be inheriting an established brand calendar. You will be helping to create what comes next.Concept → Identity → Packaging → Retail → Communications → LaunchFor someone who thrives on building brands from the ground up, this is an opportunity to influence the entire journey from initial concept to the moment the consumer experiences the brand for the first time.If your experience sits at the intersection of brand building, creative development, and communications, we would like to hear from you.