Brand Manager (Banking)

We are looking for a strategic, customer-focused brand leader to strengthen brand positioning in the UAE and lead high-impact sponsorship, CSR, and diversity and inclusion programmes.This role will partner closely with marketing, communications, corporate affairs, and business teams to deliver a consistent brand experience, deepen market relevance, and connect brand activity to commercial priorities.Key responsibilities include:Lead the development and stewardship of the brand in the UAE marketShape sponsorship, CSR, and community-impact programmesDrive diversity and inclusion communications, including initiatives that amplify the visibility of women and people of determinationBuild relationships with national bodies, external partners, agencies, and senior internal stakeholdersEnsure a consistent tone of voice across English and Arabic communicationsTake a digital-first approach to integrated marketing communications and PRUse customer insight and market understanding to guide brand initiativesManage budgets responsibly and maximise return on investmentProvide strategic brand counsel and support reputation management when requiredThe ideal candidate will bring 10–15 years of relevant experience in banking, financial services, or a comparable marketing environment, with strong brand strategy, stakeholder-management, budgeting, agency-management, and communication skills. A genuine interest in CSR, D&I, and customer-centric brand building is essential.