Brand Manager

Position TitleBrand ManagerDepartmentBrandReports ToBrand HeadAbout the OrganizationThe organization is a leading retailer, distributor, and e-commerce player in the lifestyle products sector, managing a diverse portfolio of owned and international brands. With a strong omnichannel presence and customer-centric approach, the company is committed to delivering innovative products, building strong brands, and driving sustainable business growth through commercial excellence and operational efficiency.Position PurposeThe Brand Manager is responsible for driving the commercial success of assigned brands by developing and executing brand strategies that align with the organization's business objectives. The role manages the complete brand lifecycle, including portfolio planning, product launches, pricing, forecasting, inventory optimization, promotional activities, and performance analysis to maximize sales, profitability, and market share. The position works closely with Sales, Marketing, Supply Chain, Procurement, Finance, and Operations to ensure seamless execution of commercial initiatives.Key ResponsibilitiesBrand Strategy & Portfolio ManagementDevelop and implement annual brand plans aligned with business objectives.Manage assigned brand portfolios to drive sales growth, profitability, and market share.Analyze market trends, customer insights, and competitor activities to identify growth opportunities.Recommend portfolio expansion, product rationalization, and assortment optimization initiatives.Commercial Performance ManagementDrive achievement of sales and profitability targets for assigned brands.Monitor sales performance across channels, categories, and regions.Analyze performance trends and recommend corrective actions.Partner with Sales teams to enhance product availability, visibility, and sell-through.Product Lifecycle ManagementManage the end-to-end lifecycle of products from launch to discontinuation.Lead new product launches with cross-functional teams.Monitor product performance and optimize product assortment.Pricing & Promotional ManagementDevelop pricing recommendations.Plan and execute promotional campaigns.Evaluate promotional effectiveness and ROI.Demand Planning & Inventory ManagementDevelop demand forecasts.Collaborate to ensure optimum inventory availability.Monitor stock levels, ageing, and replenishment.Minimize stock-outs and excess inventory.Marketing & Brand ExecutionCoordinate brand marketing initiatives across retail and digital channels.Ensure consistent brand positioning.Support merchandising, packaging, and promotional assets.Financial Planning & Business AnalysisMonitor sales, margins, inventory, and profitability.Prepare business performance reports.Support budgeting and forecasting.Identify commercial risks and opportunities.Stakeholder ManagementCollaborate with internal functions and external partners.Support cross-functional initiatives to improve business performance.Continuous ImprovementIdentify process improvement opportunities.Support strategic initiatives assigned by the Brand Head.Qualifications• Bachelor's degree in Marketing, Business Administration, Commerce, or a related discipline. • MBA or equivalent postgraduate qualification is preferred.Experience• 6–10 years of experience in brand management, category management, product management, or commercial roles within retail, distribution, e-commerce, FMCG, consumer goods, or lifestyle product organizations. • Proven experience in managing product portfolios, product launches, commercial planning, demand forecasting, and cross-functional stakeholder management.Knowledge & SkillsStrong commercial and business acumen.Brand and portfolio management expertise.Product lifecycle management.Market research and consumer insights.Pricing, promotions, demand forecasting, and inventory planning.Strong analytical and problem-solving skills.Excellent communication, presentation, negotiation, and stakeholder management skills.Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.Experience working with ERP systems is preferred; familiarity with Odoo ERP will be an added advantage.Core CompetenciesCommercial OrientationStrategic ThinkingCustomer FocusResults OrientationAnalytical ThinkingPlanning & OrganizingCollaboration & TeamworkOwnership & AccountabilityDecision MakingProblem SolvingAdaptability & ResilienceContinuous Improvement