Brand Manager

Company Description WYLD is a hospitality brand inspired by the outdoors and shaped by diverse landscapes around the world. The brand is designed for travelers who view adventure as a lifestyle rather than a single activity. WYLD focuses on creating experiences that blend movement, exploration, and comfort. Team members join a culture that values curiosity, connection with nature, and authentic guest experiences.Role Description The Brand Manager at WYLD will oversee the development and execution of brand strategies that strengthen WYLD’s positioning in the hospitality and lifestyle market. This full-time, on-site role in Dubai includes managing brand campaigns, coordinating with marketing, design, and operations teams, and ensuring consistent visual and verbal brand identity across all guest touchpoints. The Brand Manager will monitor market trends, analyze customer insights, and use data to refine brand messaging and experiences. Typical responsibilities include guiding content and creative development, managing partnerships and collaborations, and supporting new property or experience launches to maintain brand coherence and impact.Qualifications Demonstrated experience in brand management, marketing, or hospitality, preferably with lifestyle or travel brands.Strong skills in brand strategy, positioning, and storytelling, with the ability to translate brand values into concrete campaigns and guest experiences.Proficiency in coordinating cross-functional teams, managing projects, and working with creative, digital, and operations stakeholders.Ability to use market research and data analysis to inform decisions, measure brand performance, and identify growth opportunities.Excellent written and verbal communication skills in English; additional languages are an advantage.Comfort working on-site in a fast-paced, guest-focused environment in Dubai, with strong organizational and time management skills.Bachelor’s degree in Marketing, Business, Communications, Hospitality Management, or a related field; relevant certifications are a plus.Genuine interest in travel, adventure, and outdoor-inspired hospitality, with a customer-centric mindset.